onecart.co.za
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OneCart: The 60-Minute Mall Sprint
A deep dive into the South African instant delivery giant scaling nationwide.
In a market saturated with single-store delivery apps, OneCart isn't just delivering groceries; they are digitizing the entire mall experience. By aggregating Dischem, Woolworths, and more into a single cart with a 60-minute promise, they are rewriting the rules of instant commerce in South Africa.
"They aren't just moving boxes; they are orchestrating logistics across multiple retailers in real-time."
The Aggregation Play
OneCart’s genius lies in its 'Mall Delivery' model. While competitors focus on a single vertical, OneCart allows users to shop from Dischem (beauty/health), Woolworths (premium groceries), and local markets simultaneously. The data shows this strategy is working: 'Dischem' alone drives 86,850 monthly search volumes, with OneCart capturing the top spot for 'Dischem online' (14,080 volume). They are the funnel for South Africa's biggest retailers.
The User Base
With 53,678 monthly visits and a heavy reliance on direct traffic (35%), OneCart has built a loyal, returning customer base. The 'Guest User' headline suggests a frictionless entry point, reducing barriers for first-time buyers. Their social footprint is broad—spanning TikTok to LinkedIn—indicating a B2C brand with a B2B talent engine. They are hiring aggressively via Pnet, signaling rapid expansion beyond the major metros.
Technically, OneCart is a modern beast. They utilize a Progressive Web App (PWA) architecture, ensuring performance on low-bandwidth connections—a critical factor in the African context. With tech stack components like Ant Design, Bootstrap, and Swiper, they prioritize speed and mobile responsiveness. However, their SEO strategy is where they truly shine; 56% of their traffic is organic, a testament to their brand dominance over generic search terms.
- Multi-store aggregation (Dischem, Woolworths, etc.)
- 60-minute delivery guarantee
- Single delivery fee for an entire 'mall' basket
- Heavy investment in PWA technology for speed
The Verdict: A Logistics Platform, Not Just a Courier
With $225M in revenue and 708 employees, OneCart has graduated from a startup to a foundational utility for South African retail.
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OneCart | Multiple Stores Delivered Nationwide in 60 mins
Instant Mall Delivery: OneCart's 60-Minute Grocery Dash to Your Door. Shop Across Multiple Stores like Dischem, Woolworths & More -Only 1 Delivery Fee Per Mall
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About onecart.co.za
Instant Mall Delivery: OneCart's 60-Minute Grocery Dash to Your Door. Shop Across Multiple Stores like Dischem, Woolworths & More -Only 1 Delivery Fee Per Mall
Company Overview
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Technology Stack
onecart.co.za uses 22 technologies across their website including Google Maps, Font Awesome, Amazon Web Services, AWS CloudFront, and more.
Maps
Google Maps
Fonts
Font Awesome
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Segment, Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
onecart.co.za receives approximately 53.7K monthly visitors and ranks #551,042 globally. The website has a bounce rate of 21% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:24 on the site.
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