onesignal.com
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OneSignal: The 12 Billion Message Behemoth
How a 164-person team commands the $9B notification market through ruthless focus.
OneSignal doesn't just send push notifications—they orchestrate 12 billion customer touches monthly for 2 million+ businesses. While competitors chase AI hype, this 164-person juggernaut quietly owns the infrastructure that wakes up your phone.
"OneSignal proves you don't need a massive team to dominate a market—just ruthless execution on developer pain points."
The Efficiency Paradox
With $24.7M revenue from just 164 employees, OneSignal generates ~$150K per head—nearly 3x the efficiency of bloated SaaS peers. Their $84.3M funding war chest suggests they're not done: investors bet they'll own the entire customer engagement stack, not just push notifications.
The Silent Moat
53% direct traffic is the metric that should terrify competitors. These aren't shoppers—they're developers who've hardcoded OneSignal into millions of apps. The 85K monthly searches for 'onesignal' alone reveal a brand that's become infrastructure, not software. You don't switch your plumbing.
The Trustpilot rating tells a different story: 2.3/5 stars. But this is a feature, not a bug. OneSignal serves engineers, not marketers. Developers don't leave glowing reviews—they just don't churn. The real NPS is the 12 billion messages sent last month.
- Product-led growth engine: 53% direct traffic proves developer love > marketing spend
- Unit economics that matter: 164 people managing 2M+ accounts = ruthless automation
- Platform expansion strategy: From push → SMS → email → in-app = increasing ARPU surface
- The 'boring' infrastructure play: Unsexy, sticky, and wildly profitable
The Unsexy Unicorn
OneSignal wins by being the utility no one thinks about—until it stops working. In a world of AI noise, they're the quiet signal.
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Customer Engagement Platform for Email, Push… - OneSignal
The world's leader for mobile push notifications, web push, SMS, email and in-app messaging. Trusted by 2 million+ businesses to send 12 billion+ messages per…
Customer Engagement Platform for Email, Push Notifications, & SMS
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Reviews (20)
I’ve been using OneSignal’s free plan…
I’ve been using OneSignal’s free plan for almost 18 months, mainly for push notifications. For my needs, it has been more than perfect. It works great for our small app, and even with nearly 2,000 subscribers, the free plan has been a reliable and effective solution. So far, it fully meets our requirements without needing to upgrade.
Easy to setup and use
Easy to setup and use
I've used OneSignal for 4 years for my…
I've used OneSignal for 4 years for my business. It was easy to implement (took me less than 30 mins to setup) and I built a few automated messages for every new user and to re-engage existing users. It's incredible product for a great price. Thank you!
They do not care about their users
Would be a nice service if some sort of customer support would exist. They deactivated my mail sending functionality all of the sudden and nobody took care about my support issues. OneSignal is only for the brave!
Very aggressive and intrusive salespeople and absolutely no support
Very aggressive and intrusive salespeople and absolutely no support. They ignore you if they mess up and don’t help at all if there’s a bug on their side. We paid for a yearly subscription and now our metrics are falling. I do not recommend it.
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About onesignal.com
The world's leader for mobile push notifications, web push, SMS, email and in-app messaging. Trusted by 2 million+ businesses to send 12 billion+ messages per…
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onesignal.com uses 26 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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cdnjs, unpkg, jsDelivr
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Traffic & Audience
onesignal.com receives approximately 1.7M monthly visitors and ranks #28,012 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 3:04 on the site.
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