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Onvia: The Invisible Giant of GovCon Intelligence
How a 227-person team commands a $50M revenue niche without a public web footprint
In the shadowy world of B2G (Business-to-Government) intelligence, Onvia operates like a ghost—generating $50.4M in revenue with 227 employees, yet showing near-zero public web traffic. This isn't a failure; it's a masterclass in enterprise sales.
"When your website traffic is zero but your revenue is $50M, you've mastered the art of selling to the government."
The Enterprise Sales Playbook
Onvia's 227 employees generate $50.4M in revenue, equating to roughly $222k per employee. This is a classic enterprise software model: high-touch sales, long contract cycles, and sticky government contracts. The near-zero web traffic isn't a bug—it's a feature. Their customers (U.S. and Canadian contractors) don't browse; they subscribe. GovWin IQ is sold directly, not discovered via SEO.
The Data Moat
Onvia's true asset isn't technology—it's proprietary data gathered by market analysts. In a space dominated by public RFPs, their human-curated intelligence creates a defensible moat. While competitors scrape websites, Onvia's analysts classify opportunities, creating a data asset that's hard to replicate. This explains the 227 employees: a data factory disguised as a SaaS company.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Slick suggest legacy frontend architecture, while Cloudflare and Google Analytics handle basics. The presence of Ant Design and DaisyUI hints at modern component libraries, but the stack isn't cutting-edge—because it doesn't need to be. The product is the data, not the UI.
- Revenue per employee: ~$222k (enterprise software benchmark)
- Zero organic web traffic = 100% direct sales channel
- Human-curated data moat over pure automation
- GovWin IQ targets the $500B+ U.S. federal procurement market
The Quiet Monopoly
Onvia proves that in B2G, the best businesses are often the ones you never find on Google.
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Find and Win Government Contracts | Deltek GovWin IQ
Find and win more government contracts with GovWin IQ, the leader for U.S. and Canadian contractors, with insights gathered by market analysts.
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About onvia.com
Find and win more government contracts with GovWin IQ, the leader for U.S. and Canadian contractors, with insights gathered by market analysts.
Company Overview
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onvia.com uses 20 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Vimeo
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Font Awesome, Google Fonts
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reCAPTCHA
Error Tracking
Sentry
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PHP
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Contentful
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onvia.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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