orbitz.com
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Orbitz: The Zombie Brand That Won't Die
A $118M revenue ghost in the travel machine, powered by 56% direct traffic
Orbitz is a digital ghost ship sailing through 2024 with a 1.4-star rating and 2.9M monthly visitors who apparently don't read reviews. It's a masterclass in brand inertia.
"Orbitz proves that in travel, brand recall beats customer satisfaction—every single time."
The Direct Traffic Goldmine
With 56% direct traffic and 2.9M monthly visits, Orbitz commands an audience that types 'orbitz.com' into their browser like muscle memory. That's 1.6M visitors who bypass Google entirely—unheard of for a brand with a 1.4-star rating. The 38% organic traffic is just gravy, ranking #1 for 'orbitz' with 143K monthly searches, plus thousands for common misspellings like 'orbtiz' and 'orbiz'.
The Misspelling Moat
Orbitz captures 9,220 searches for 'orbitz flights' monthly, plus 4,190 for 'orbtiz' and 3,090 for 'orbiz'. This accidental SEO moat means even when users get the name wrong, they still end up here. The brand is so sticky that incompetence becomes a feature, not a bug.
The tech stack tells a story of modernization attempts: Tailwind CSS, Bootstrap, PWA architecture, and Datadog RUM for monitoring. But with only 656 employees generating $118.9M in revenue ($181K per employee), this is a lean operation that's likely being run for cash extraction, not growth investment.
- 56% direct traffic = unshakeable brand recall
- 3M backlinks = SEO authority that won't die
- Misspelling capture = accidental keyword moat
- 1.4-star rating = reputation doesn't matter in travel oligopolies
Orbitz is a zombie that prints money
In travel, brand inertia is worth $118M annually—even with 1.4 stars. The question isn't whether Orbitz is good; it's whether brand recall alone can sustain a business forever.
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5 keywordsHow is Orbitz's SEO?
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Reviews (20)
I've been using Orbitz for over a…
I've been using Orbitz for over a decade. I appreciate their consistency and easy of use. The Orbucks are a nice perk too.
Bait and switch now resolved
I reserved a midsize SUV car rental and was only offered a tiny VW Polo. I had to pay directly for an upgrade to the larger car that we needed. I contacted Orbitz several times by phone, text over their app and email and finally after persisting for 6 weeks my refund was finally processed. I have used Orbitz for rental cars many times in the past without issue and they consistently offered me the best value. Their customer service staff are polite and professional but on this occassion I needed to escalate to senior staff before I could be compensated for their system’s error
I just changed a flight at orbitz and…
I just changed a flight at orbitz and it downgraded my seat. I had to change the dates of my flight and when I did it Orbitz did not carry over my seat preferences and now it is proving very difficult to change this and impossible to speak with any one at Orbitz
hated Dollar rent a car
its great that we have these online travel agency (Orbitz, trip advisor, Travelocity) and im not an expert traveler. But what I will do is print out an intinuary of what was given/provided at the time of purchase. ask for two beds, got one. dollar rent a car, stay clear away from these guys, they will try to up sale you on options, insurance, etc.. they don't care if they hold up the line as long as they get their commission selling extra services and protection. we got to the Waikiki banyan hotel, the room looked nothing like the pictures we saw online. you would assume that booking a package that the flight, hotel room, and rental car would correlate on the same date. got to dollar rent a car and they said my rental car was not ready till tomorrow, I had to pay for an extra day!!! obviously I need to drive out of the Honolulu airport!!!! oh my F***!!! doing it different next time, going through Vrbo for my stay, and turo for my rental car. Orbitz and other travel agency can handle just the flights
No more Orbitz for me. . .
Generally I've had good luck with Orbitz, but when I tried to change a hotel reservation, I hit a brick wall. I didn't want to cancel, just change the dates. The hotel can't do it because it was booked through a 3rd party, and you can't change the dates through Orbitz because they don't have that ability or you get an error. It's not worth the $2 a day you will save, book directly with the hotel.
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About orbitz.com
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Technology Stack
orbitz.com uses 4 technologies across their website including Datadog RUM, PWA, Bootstrap, Tailwind CSS.
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Traffic & Audience
orbitz.com receives approximately 2.9M monthly visitors and ranks #14,741 globally. The website has a bounce rate of 32% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 4:52 on the site.
The majority of orbitz.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about orbitz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit orbitz.com directly at https://orbitz.com.