OrthoSnap understands that many orthodontists are wary of relinquishing control to automated treatment planning. Their messaging emphasizes the crucial role of the orthodontist in designing effective and predictable treatment plans, setting them apart from brands pushing DIY solutions.

The core of OrthoSnap's value proposition is their '50x better fit' claim. While the specifics behind this metric aren't readily available, it suggests a strong focus on precision manufacturing and material science. This is crucial in a market where subtle variations in aligner fit can significantly impact treatment outcomes.

With a relatively small team and revenue, OrthoSnap has significant room to grow. Focusing on strategic partnerships with orthodontist networks and expanding their digital marketing efforts beyond brand-specific keywords will be critical for scaling their business. Increasing brand awareness and building trust with prospective patients and doctors is paramount.