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NZ's Silent Giant in Animal Health
How OSPRI quietly manages disease for 26M+ livestock, generating $15M annually
While most tech startups chase app downloads, OSPRI manages a $15M operation tracking 26 million animals across New Zealand's pastoral landscape. This isn't a SaaS platform—it's the invisible infrastructure keeping the country's $15B farming industry alive.
"They're not selling software—they're selling disease-free livestock at national scale."
The Farmer's Digital Backbone
With 37% direct traffic, farmers aren't just browsing OSPRI—they're logging in daily to the NAIT system. The keyword 'myospri' (170 monthly searches) reveals a user base that treats the platform as essential infrastructure, not optional software. When a farmer searches 'what do you do when a kill a cow with a ear tag' (230 monthly searches), they're not exploring—they're solving an immediate compliance problem. This is utility-driven adoption at its purest.
The 92.6% Domestic Moat
OSPRI's traffic breakdown is telling: 92.6% from undefined (presumably NZ) versus 7.4% elsewhere. This isn't a bug—it's a feature. Their entire business model is built on regulatory moats and national disease management protocols that don't translate across borders. While global SaaS companies chase TAM expansion, OSPRI has doubled down on being the indispensable partner to New Zealand's farming sector.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap alongside Tailwind and Vite suggests a platform that evolved over years, not a greenfield startup. They're not chasing bleeding-edge frameworks—they're maintaining systems that farmers depend on daily. The presence of PWA capabilities hints at rural connectivity challenges being addressed practically, not theoretically.
- Dual mandate: Managing both Bovine TB and NAIT traceability creates natural cross-sell opportunities
- Public-private structure: Government-backed but industry-funded (plans & funding page exists for a reason)
- Legacy meets modern: The platform spans from animal traceability to pest control coordination
This is infrastructure, not innovation
OSPRI proves that in regulated industries, being indispensable beats being disruptive. Their $15M revenue from 261 employees suggests a lean operation solving real problems at scale—exactly what investors should look for in B2B infrastructure plays.
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Home | OSPRI
OSPRI works with the farming industry to manage animal disease in New Zealand.
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About ospri.co.nz
OSPRI works with the farming industry to manage animal disease in New Zealand.
Company Overview
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Technology Stack
ospri.co.nz uses 12 technologies across their website including Font Awesome, reCAPTCHA, Clarity, Google Tag Manager, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Web Standards
PWA
Build Tools
Vite
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
ospri.co.nz receives approximately 26.1K monthly visitors and ranks #844,055 globally. The website has a bounce rate of 15% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 1:10 on the site.
The majority of ospri.co.nz's traffic comes from undefined, .
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