outro.com
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Outro: The Anti-Depressant Exit Strategy
A $1.5M startup tackling the dangerous gap in mental health: getting off the meds.
The mental health industry is obsessed with getting you started on medication, but offers almost no support for getting off it. Outro is building the infrastructure for the 25% of Americans on antidepressants who want to taper safely, turning a $1.5M revenue stream into a mission to fix one of healthcare's biggest blind spots.
"Big Pharma spent billions getting patients on board. Outro is building a business by helping them get off."
The Withdrawal Economy
Outro targets a specific, desperate user: the patient who has been on SSRIs for years, tries to quit, and hits a wall of withdrawal symptoms their doctor isn't equipped to handle. Their search data reveals the pain—queries like 'uptotdate weaning pristiq' and 'is it safe to stop taking 2.5mg lexapro' show users hunting for tapering protocols that don't exist in standard care. Outro captures this intent with a 45% organic search share, building a moat around high-intent, clinical keywords.
Lean Operations, Heavy Impact
With 17 employees generating $1.5M in revenue, Outro is pulling off a ~$88k revenue per employee ratio—remarkable efficiency for a healthtech startup. They aren't burning cash on a massive sales team; their traffic is split between organic search (45%) and direct (32%), suggesting high brand recall and word-of-mouth growth. This is a product-led growth motion in a sector usually dominated by sales reps.
The tech stack is pragmatic, not bloated. They use jQuery, Tailwind, and Bootstrap—tools that get the job done without the overhead of a complex React framework for a content-heavy, trust-based platform. This suggests a team focused on shipping features and content, not chasing the latest frontend trends.
- Co-founded by Dr. Mark Horowitz, a world-leading expert on tapering, giving them instant credibility.
- Sells 'custom dose sizes'—a logistical nightmare they've solved to enable hyper-personalized tapering.
- Operates in a 'negative SEO' space where competitors are often misinformation blogs, not clinical entities.
Outro is solving the exit, not the entry.
While everyone else fights for the prescription, they own the patient lifecycle's most neglected—and profitable—exit ramp.
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Outro Health | Antidepressant Tapering Support
Evidence-based antidepressant tapering by expert clinicians. Co-founded by world-leading expert Dr. Mark Horowitz, Outro helps you safely come off your medication with personalized taper plans, wrap-around support and custom dose sizes.
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About outro.com
Evidence-based antidepressant tapering by expert clinicians. Co-founded by world-leading expert Dr. Mark Horowitz, Outro helps you safely come off your medication with personalized taper plans, wrap-around support and custom dose sizes.
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Technology Stack
outro.com uses 25 technologies across their website including HSTS, PHP, Contentful, Webflow, and more.
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HSTS
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PHP
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Contentful, Webflow
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AWS CloudFront, Cloudflare
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DoubleClick Floodlight, Microsoft Ads, Google Ads
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JotForm
Traffic & Audience
outro.com receives approximately 48.7K monthly visitors and ranks #607,032 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:40 on the site.
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