In the cloud era, data is the new oil—but it's also your biggest liability. Own from Salesforce isn't just protecting data; they're building an empire on the premise that your SaaS data is too valuable to trust to the vendor.

"They're not just selling backup—they're selling peace of mind to 1,895 employees across the globe."

Their keyword strategy reveals the battlefield: 'ownbackup' (1,280 monthly searches) and 'own backup' (1,080) dominate their organic traffic. This isn't accidental—it's a calculated land grab where they own the narrative around Salesforce data protection, turning brand recognition into search dominance.

• 49% direct traffic indicates strong brand recall and existing customer loyalty
• 40% organic search shows they're capturing new demand in a growing market
• Top keywords cluster around their brand—defensive moat or missed opportunity?
• Global presence with 40% traffic from undefined regions suggests enterprise focus