parafuzo.com
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Parafuzo: The Brazilian Home Services Powerhouse
How a 180-person startup is quietly dominating the $9.5M domestic services market
In a market dominated by gig economy giants, Parafuzo is building a moat in Brazil's domestic services sector with a laser focus on trust and scale. They've turned the chaotic world of hiring diaristas into a $9.5M operation serving 141K monthly users.
"Parafuzo isn't just another gig platform—they're building the infrastructure for Brazil's domestic workforce."
The Trust Equation
With 51% direct traffic and a brand search volume of 5,960 monthly, Parafuzo has achieved what most marketplaces struggle for: brand recall. Users aren't discovering them—they're seeking them out. This 96.7% traffic concentration in a single country (Brazil) signals deep market penetration rather than geographic expansion.
The Growth Engine
Their tech stack reveals a modern approach: PWA capabilities for mobile accessibility, Tailwind CSS for rapid iteration, and analytics infrastructure (Google Tag Manager, Clarity) for data-driven decisions. With 41% organic traffic, they're winning search for terms like 'faxina pós obra' and 'quanto ganha uma diarista'—capturing both customer and worker intent.
The team composition tells a strategic story: they've invested heavily in mobile (two Android developers) and backend infrastructure (Ruby specialists), while maintaining business intelligence leadership. This isn't a founder-led side project—it's a scaled operation with specialized roles.
- Dominant brand search: 5,960 monthly searches for 'parafuzo'
- High intent traffic: 610 searches for salary questions ('quanto ganha uma diarista')
- Niche expertise: Ranking for 'faxina pós obra' (270 searches)
- Mobile-first: PWA and native Android development
The Silent Market Leader
Parafuzo proves that dominating a single market with deep vertical integration beats horizontal expansion every time.
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Open Graph Image
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Meta Tags
Parafuzo: Aplicativo de Faxina, Limpeza e Serviços Domésticos
Encontre diaristas confiáveis para faxina, limpeza e serviços domésticos com o aplicativo Parafuzo. Contratação fácil, pagamento seguro e profissionais credenciados para sua casa ou escritório.
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About parafuzo.com
Encontre diaristas confiáveis para faxina, limpeza e serviços domésticos com o aplicativo Parafuzo. Contratação fácil, pagamento seguro e profissionais credenciados para sua casa ou escritório.
Company Overview
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Technology Stack
parafuzo.com uses 26 technologies across their website including HSTS, jsDelivr, Amazon S3, AWS CloudFront, and more.
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
Amazon S3, AWS CloudFront, Netlify
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Forms
Netlify Forms, Typeform
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
parafuzo.com receives approximately 141.2K monthly visitors and ranks #288,395 globally. The website has a bounce rate of 26% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:30 on the site.
The majority of parafuzo.com's traffic comes from undefined, undefined, .
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