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Parkable: The Parking OS No One Saw Coming
How a 62-person NZ startup is quietly reshaping a $100B+ global market
In a world obsessed with autonomous vehicles and flying cars, Parkable is solving the most analog problem in urban mobility: where the hell do I park? They're not building a car—they're building the operating system for parking, and the data shows they're winning.
"Parkable isn't solving parking—they're monetizing the space between parked cars."
The B2B Trojan Horse
While competitors chase consumers with parking apps, Parkable's real genius is the B2B wedge: employee and tenant parking management. Their 51K monthly visits and 33% direct traffic prove enterprises are actively seeking this solution. The CEO Toby Littin's customer success focus (with 4 dedicated CSMs in a 62-person team) reveals their strategy: land enterprise contracts, then expand into public parking and peer-to-peer sharing.
The Keyword Arbitrage
Their SEO strategy is surgical. Ranking for 'parking management software' (260 monthly volume) and 'parkable nz' (170) shows geographic dominance in New Zealand, while 'office parking sharing app free' (170) targets the exact pain point their B2B clients face. The 56% organic traffic share is unusually high for a B2B SaaS—most rely on paid ads. This suggests strong word-of-mouth and product-market fit.
The tech stack reveals their priorities: Next.js for SEO performance, Bootstrap for rapid B2B UI development, and Vite for modern builds. They're not reinventing the wheel—they're shipping fast. The lack of funding data is telling: they're likely bootstrapped or profitable, given the $8.1M revenue on just 62 employees. That's ~$130K revenue per employee, exceptional efficiency for a hardware-adjacent SaaS.
- Award-winning software status builds credibility with enterprise buyers
- Three-pronged model: B2B management + public parking + P2P sharing creates network effects
- Strong NZ market penetration (170 monthly searches for 'parkable nz')
- Customer success-heavy team structure suggests high-touch enterprise sales
The Silent Giant of Parking Tech
While everyone chases EV charging, Parkable is quietly building the infrastructure layer for a $100B+ market. Their 62-person team is the one to watch.
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Meta Tags
Parkable | The smartest way to park
Parkable is award winning software for managing employee and tenant parking, finding short-term or monthly public parking and sharing space to earn money.
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About parkable.com
Parkable is award winning software for managing employee and tenant parking, finding short-term or monthly public parking and sharing space to earn money.
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Technology Stack
parkable.com uses 16 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Vercel, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Cloud & Hosting
Vercel
Privacy & Consent
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Marketing Automation
HubSpot
Scheduling
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Traffic & Audience
parkable.com receives approximately 51.3K monthly visitors and ranks #567,724 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:30 on the site.
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This page provides publicly available information about parkable.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit parkable.com directly at https://parkable.com.