patientnow.com
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The $4.3M PatientNow Empire
How a niche EMR dominates aesthetics with 37 employees and 97K monthly visits
In the fragmented world of healthcare tech, PatientNow isn't trying to be everything to everyone—it's cornering the aesthetic medicine market with surgical precision. While giants chase broad EHR dominance, this $4.3M revenue company quietly commands a 64% direct traffic share, proving that in niche markets, depth beats breadth every time.
"PatientNow proves that in healthcare software, being the default choice for a specific vertical is more valuable than being an option for everyone."
The Power of Direct Traffic
With 64% direct traffic—nearly double the 25% organic search share—PatientNow's user base isn't discovering them; they're already committed. This isn't a growth-stage startup hunting for users; it's an entrenched platform where practitioners type 'patientnow login' instinctively. The 320 monthly searches for 'patient now login' alone reveal a sticky, returning user base that doesn't need SEO to find their dashboard.
PatientNow's keyword strategy reveals their masterstroke: they don't fight for generic 'EHR' or 'medical software' terms. Instead, they own aesthetic medicine. The term 'aesthetic record' generates 4,150 monthly searches—10x more than their brand name. They've become the default verb for practices managing cosmetic procedures, from 'Tulsa LED acne facials' to full-scale medspa operations. This isn't accidental SEO; it's vertical conquest.
The 2.8/5 Trustpilot rating from just 3 reviews suggests either a small, concentrated user base or a product that polarizes. For a B2B healthcare platform, this is a critical red flag—medical software lives and dies by practitioner trust. Yet their 97K monthly visits indicate the product functions well enough to retain a core audience, even if it doesn't inspire evangelism. The absence of backlink data suggests minimal aggressive SEO investment, reinforcing the direct-traffic-first model.
- Tech stack is modern but conservative: jQuery + Bootstrap + Tailwind suggests legacy codebase with incremental modernization
- 37 employees generating $4.3M revenue = $116K revenue per employee—efficient for a B2B SaaS
- Top 5 countries show 89.1% traffic from 'undefined'—likely US-centric with tracking limitations
- No funding data suggests bootstrapped or early-stage private equity ownership
PatientNow is the anti-unicorn playbook
They've built a profitable, defensible niche business without chasing scale—proving that in healthcare, owning a vertical beats chasing valuation.
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5 keywordsHow is Patientnow's SEO?
Open Graph Image
https://www.patientnow.com/wp-content/uploads/2025/10/opengraph.jpg
Meta Tags
Home page | EMR Practice Management Software
PatientNow – Designed for beauty, built for growth.
PatientNow keeps your practice in perfect proportion. Intelligent automation for the routine, insight for the essential, space for your artistry and powerful tools to drive growth.
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patientNOW
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Reviews (3)
PatientNow Misrepresented Services – Left Us Without a System
We contracted with PatientNow for medical charting and patient messaging, specifically because we were told it would integrate with Nextech. After signing, we discovered that this functionality was not delivered as promised. The technician assigned to our account failed to follow up, leaving our practice without a functional system for over three months. This created significant disruption in patient care and daily operations. Despite repeated attempts to resolve the issue, PatientNow did not provide a working solution or take accountability. Healthcare practices rely on accurate representations and reliable service. Unfortunately, our experience with PatientNow was the opposite — misrepresentation, poor support, and lack of follow-through.
Disappointed with the Platform and Support
My experience has been frustrating and disappointing. I came in with high expectations for a seamless, supportive EMR solution, but what I received was a difficult-to-use system and a customer service team that felt more like a barrier than a support resource. I voiced concerns, gave the platform a chance to improve, and still saw no meaningful resolution. To add insult to injury, the company refused to release me from the contract, despite months of poor service. This is not what I expected from a professional EMR partner.
Do not recommend
First of all, their "support" is crap. It takes holding on the phone for 15-20 mins before you get through to anyone, or if sending an email I have to send the same email multiple times over a week long period before I get a response. I sent an email July 1st trying to find out why I was billed twice in June and just yesterday July 19th receives a response back. My most pressing matter however is the fact that I have not had any transactions deposited into my account for 4 days now; impeding my ability to run business. I use Patient Now POS for our transactions with clients who have a "card on file". I changed my banking information on July 1 and keep receiving run around emails of all this documentation that is needed for them to "approve" the new account that I switched it to, even though it was connected through Plaid. I have been receiving payouts from July 1-july 16th in the new account. July 19th I sent an email early in the morning inquiring about the pending deposits, I called; sat on hold for 10 minutes and even left a voicemail for a return call back and have not heard anything back as to why the transactions are not being deposisted. So if you require the revenue you are generating on a daily basis to run your business I deff dont recommend patient now POS
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Technology Stack
patientnow.com uses 28 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Traffic & Audience
patientnow.com receives approximately 97.8K monthly visitors and ranks #372,384 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 4:21 on the site.
The majority of patientnow.com's traffic comes from undefined, undefined, .
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