payanywhere.com
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Payanywhere: The Underdog of Mobile Payments
Why a 12-person team is quietly powering small business transactions
In a world dominated by Stripe and Square, Payanywhere operates with surgical precision in the mobile payments space. With just 12 employees, they're generating $1.5M in revenue by solving a specific problem most giants ignore.
"They're not trying to be everything to everyone—they're trying to be everything to the merchant who needs to take a credit card at a farmer's market."
The Bootstrapped Focus
Payanywhere's 12-person team isn't a bug—it's the feature. Unlike VC-backed competitors burning cash on growth, they're profitable by staying lean. The 58% direct traffic rate reveals their secret: they don't need SEO tricks because their customers know exactly where to find them. This isn't a startup chasing trends; it's a focused utility for merchants who need reliability over features.
The Mobile-First Reality
Their keyword data tells the real story. People aren't searching for 'payanywhere'—they're searching for 'pay anywhere 3-1 reader' and 'payanywhere smart terminal.' This is a hardware company disguised as a software platform. While competitors build APIs, Payanywhere ships Bluetooth readers that work at craft fairs and food trucks. The 35% organic traffic suggests they're not optimizing for discovery—they're optimizing for utility.
The tech stack reveals their priorities. jQuery, Bootstrap, and OpenCart aren't sexy, but they're battle-tested. This isn't a team chasing the latest React framework—they're building for merchants who need their payment terminal to work on a 5-year-old tablet. The 2.8/5 Trustpilot rating is the only red flag in an otherwise efficient operation.
- Hardware-first approach: Their smart terminal and Bluetooth readers are the product, not the app
- Direct traffic dominance: 58% of visitors come straight to the site—no search required
- Niche keyword targeting: They rank for specific hardware queries, not generic payment terms
- Bootstrapped efficiency: $125K revenue per employee suggests lean operations
The Quiet Giant in Mobile Payments
Payanywhere proves you don't need to be a unicorn to win—just be useful. Their $1.5M revenue from 12 people isn't a limitation; it's a blueprint for sustainable business in a crowded market.
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Payanywhere | All-In-One POS That Powers Your Business | Payanywhere
Transform your transactions with Payanywhere. The all-in-one payments platform powering your business. Accept mobile payments from our robust payment processing app and handheld bluetooth credit card reader. Use one of our smart payment systems to take your business further.
Payanywhere | All-In-One POS That Powers Your Business
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Reviews (20)
The perfect setup for my auto detailing business!
I signed up online, the equipment arrived the next business day, and I was taking payments right away. The money hit my account the next morning just like I was promised, and I love knowing my only cost is the $19.95 monthly fee since the terminal automatically calculates the customer fee. It accepts all major payment (even crypto) and works on Wi-Fi or 4G, which is perfect for our family's mobile auto detail business - Plus free equipment upgrades make it even better.
Simple, Predictable, and Actually works for My Business
I run an auto repair shop and a small car lot, so simplicity matters to me. What I like most about this setup is that it's straightforward. I pay $19.95 a month, I know exactly what that cost is every month, and I'm not dealing with separate merchant service fees coming out of my transactions. The terminal automatically handles the customer fee, which make daily close-outs and bookkeeping easier. I also don't have to buy equipment upfront or worry about replacements or upgrades - tha's all covered, which is one less thing to think about as a business owner. Beyond payments, having invoicing, recurring billing, customer records, spending history, review requests, and loyalty tools all in one dashboard has been more useful than I expected. It keeps everything on one place instead of bouncing between multiple systems. Overall, it fits how I run my business. Predictable costs, useful tools, and no surprises;
Excellent!!!!
After reading some of the reviews I was a little skeptical I'll be honest but I guess a company is only as good as the individual who sells it and the local agent that sat down with me and broke this all down and explained the new pricing model moving forward for this company really had me sold! The pricing's transparent number one I pay only $19.95 a month for the service and after my first statement that's a fact so I love the transparency and that fee covers my equipment for life which I'm a huge fan of I don't have to pay for equipment again if I break it if something happens they'll replace it overnight and the best part is I get free upgrades. Now as far as the rates and fees I think that's where some people are confused I used to pay two to three percent with my last processor clover and it all added up to several thousand dollars a month basically a mortgage to accept credit cards now this new technology automatically adjusts the transaction for the card and the customer pays the fee I think it's amazing and the fact that like I said I'm putting that mortgage back in my pocket every month it's a huge win for me and my company Asheville Auto, so I highly recommend this company, thank you Blake and thank you Payanywhere!
I recently switched from Clover and…
I recently switched from Clover and honestly wish I had done it sooner. The pricing transparency alone has saved my business a significant amount of money each month, and the setup process was much smoother than I expected. Everything works exactly as it should, and I finally feel like I understand what I'm paying for instead of constantly being hit with surprise fees. Overall, it's been a solid experience and a smart move for my business.
Unable to make any transactions today and lost $,$$$
Constant updates in the middle of transactions...Unclear Cash discount program....unable to make transactions in the middle of the work day...Company went against their agreement with me about no fees ever.....unclear and poor spoken representatives from India or similar...been doing business with for a few years but will be cancelling service soon
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About payanywhere.com
Transform your transactions with Payanywhere. The all-in-one payments platform powering your business. Accept mobile payments from our robust payment processing app and handheld bluetooth credit card reader. Use one of our smart payment systems to take your business further.
Company Overview
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Technology Stack
payanywhere.com uses 27 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
CMS
Squarespace
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Traffic & Audience
payanywhere.com receives approximately 21.7K monthly visitors and ranks #1,358,017 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:02 on the site.
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