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Payplug: France's Hidden Payment Powerhouse
A €57M revenue French PSP quietly dominating the EU market without VC funding
While Stripe and Adyen battle for global dominance, Payplug has quietly built a €57M revenue engine by solving one specific problem: making payments work flawlessly for French and European merchants who need local expertise, not Silicon Valley promises.
"Payplug isn't chasing global scale—it's perfecting the art of being indispensable to European merchants who value local compliance over flashy features."
The Local-First Advantage
With 84.2% of traffic from France and another 9.5% from undefined (likely neighboring EU markets), Payplug has built a fortress around the French payment ecosystem. Their 1.46M monthly visits aren't driven by global marketing blitzes—they're the result of deep integration with French banking infrastructure, local payment methods, and regulatory compliance that international players often treat as afterthoughts.
The Bootstrap Playbook
Here's what's fascinating: Payplug reached €57M in revenue with zero disclosed funding rounds. While competitors burned VC cash on customer acquisition, Payplug grew through organic search (12% of traffic) and direct visits (34%)—a testament to product-market fit. Their 3.6/5 Trustpilot rating from 502 reviews reveals a company focused on operational excellence over marketing hype.
The tech stack tells a story of pragmatic engineering. Built on jQuery, Bootstrap, and Tailwind CSS, it's not the flashiest stack—but it's reliable, fast, and gets the job done. The 27 detected technologies suggest a mature platform that's been iterated on for years, not rebuilt every quarter chasing the latest framework trend.
- €57M revenue with zero VC funding—rare in European fintech
- 84% traffic concentration in France creates defensive moat
- 1.46M monthly visits show strong brand recognition
- 351 employees suggests efficient revenue-per-employee ratio
The Quiet Giant of European Payments
Payplug proves that €57M in revenue with zero VC drama beats €500M in valuation with 50% churn every time.
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Meta Tags
Payplug | Payment solution designed for performance
Payplug is the French payment solution that accelerates the growth of merchants and e-merchants in France and across Europe.
Payplug: the online and in-store payment solution
Payplug is a French payment solution that allows merchants to collect bank card payments online and in-store.
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Reviews (16)
Simple et efficace
Simple d’installation, d’utilisation. Et très efficace
Très bon service
Très bon service
module efficace
module efficace simple et rapide à mettre en place
100% recommended
Simple, efficient. Very fast secured financial transfer process, responsive and attentive customer service. Used for 3 years, 100% recommended.
Excellent dispositif
Simple, fiable, sécurisé et efficace. je recommande sans resserve cette application.
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About payplug.com
Payplug is the French payment solution that accelerates the growth of merchants and e-merchants in France and across Europe.
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Technology Stack
payplug.com uses 27 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
unpkg
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
payplug.com receives approximately 1.5M monthly visitors and ranks #38,881 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:45 on the site.
The majority of payplug.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about payplug.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit payplug.com directly at https://payplug.com.