payumoney.com
payumoney.com
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PayU Money: The Ghost in India's Payment Machine
A $14M revenue giant with a 1.3-star rating and 2M backlinks. Something is deeply wrong.
In India's hyper-competitive fintech landscape, PayU Money operates as a paradox: a transactional powerhouse with 442,690 monthly visits that users actively complain about. The data reveals a story of scale without satisfaction—a cautionary tale for founders chasing growth over experience.
"They've mastered SEO and link acquisition, but failed to convert traffic into trust."
The Traffic Mirage
With 41% organic traffic and 40% direct traffic, PayU Money attracts serious volume. But the top keywords reveal a critical flaw: they're not ranking for 'payments' or 'transactions'—they're ranking for 'taj mahal tickets' and 'ASI tickets.' This isn't a payment company; it's an accidental tourism booking engine. The 70% traffic share from 'undefined' country data suggests either measurement failure or a bot-heavy traffic profile.
The Revenue Disconnect
74 employees generating $14M in revenue is efficient on paper—$189K per employee. But with a 1.3-star rating from 70 reviews, the unit economics are poisoned. Every transaction likely costs more in support, refunds, and brand damage than it generates. This is the classic scale trap: growing top-line while destroying bottom-line trust.
The tech stack shows zero detected technologies—a red flag for any fintech in 2024. This either means they're using custom infrastructure (unlikely at this scale) or the detection tools are being blocked. Given the Trustpilot score, the latter seems more probable than the former. For a payment processor, opacity is a feature; for users, it's a bug.
- Traffic-to-revenue ratio is 31.6 visits per dollar—exceptionally high for payments
- Top keywords are all tourism-related, not payment-related
- 1.9M backlinks suggest aggressive SEO campaigns, not organic growth
- 1.3-star rating indicates systemic product or support failures
The $14M Warning Sign
For investors and founders: Growth without trust is a time bomb. PayU Money's traffic and backlinks show what to do; their rating shows what happens when you do it wrong.
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5 keywordsWhat is Payumoney's revenue?
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PayUmoney
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Reviews (20)
Payumoney -6201-67-3256, Customer
Payumoney customer care number//6201-67-3256/Helpline is refund amount Related issue call My money got deducted by this fraud company. One of my customers paid through credit card and this company's app & system is inadequate to capture the transactions correctly. Due to this we have dispatched the goods to the customer but later found that the customer had made short payment. Payu app shows total amount
Extremely disappointed with PayUmoney
Extremely disappointed with PayUmoney! It's been over 30 days and my issue remains unresolved. Customer support is appalling - no response from the Pay U team, and no accessible customer care number. The'Help' option is a joke, consistently showing login errors. Their'Chat with expert' is just an auto-reply loop, offering no real assistance. My money's stuck, and their support is non-existent.
PayU appears to work with fraudulent merchants
PayU appears to work with fraudulent merchants who misuse the platform to collect payments without fulfilling any orders. Despite providing proof and repeated complaints, PayU only keeps saying “contact the merchant,” while the merchant never responds. It seems PayU is more focused on collecting commission payments than protecting customers. Their lack of accountability and investigation encourages scams and erodes trust in online payments. Very disappointing and unsafe experience — consumers should be careful before using this gateway.
Its a scam
The payU money did not refund full amount to the customer. The cut convenience fees in case of refund also.
We had a very disappointing experience…
We had a very disappointing experience with PayUmoney. Even after canceling the Offer Engine, they kept charging our account. We tried contacting the Account Manager many times through emails and calls, but never got a response. Ironically, when we disabled the payment gateway, they started calling us every day to ask why we stopped using the service. But once we resumed, the support disappeared again. Due to this poor service and lack of proper support, we are now planning to switch to another payment gateway like CCAvenue or Razorpay. We do not recommend PayUmoney based on our experience.
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About payumoney.com
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Traffic & Audience
payumoney.com receives approximately 442.7K monthly visitors and ranks #94,303 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 1:51 on the site.
The majority of payumoney.com's traffic comes from undefined, undefined, .
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