In a world obsessed with AI and SaaS disruption, PC Name Tag quietly rakes in $17.8M annually selling physical plastic and paper. They are the unsexy, undervalued utility player of the corporate events industry—a 40-year veteran proving that boring B2B services, when executed with ruthless efficiency, generate more cash than most Series A startups.

"They don't need a viral moment; they need to rank #1 when a conference planner types 'lanyards' at 2 AM."

The company’s leadership team reflects this operational focus. With executives like Kindra Evans (Sales & Customer Service) and Thibaut Dehay (Operations) in the C-suite, the org chart screams 'fulfillment engine' rather than 'growth hacking lab.' They aren't optimizing for user acquisition cost; they are optimizing for shipping speed and order accuracy. The single Trustpilot review (3.3/5) suggests they are likely under-leveraging social proof, a glaring opportunity in an era where reviews drive purchasing decisions.

• Revenue per Employee: ~$204k (Indicative of healthy operational efficiency for a manufacturing-adjacent service).
• Traffic Quality: 44% Direct Traffic indicates immense brand recall and repeat business—conference planners stick to what works.
• Niche Dominance: Ranking for non-brand keywords like '2025 top books for workplace teams' shows they are expanding into adjacent B2B content marketing.