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Pemo: The Expense Card That Thinks It's Software
How a UAE-based fintech is automating finance for 83 employees and $17.4M in revenue.
In a world of legacy expense reports and manual reconciliation, Pemo isn't just issuing corporate cards—they're building an operating system for business spending. While competitors fight over transaction volume, Pemo is betting everything on automation.
"Pemo isn't selling corporate cards; they're selling the elimination of expense reports."
The Silent Traffic Engine
With 67,160 monthly visits, Pemo's traffic profile is surprisingly healthy for a Series A company. The real story is in the split: 58% direct traffic versus 33% organic search. This suggests strong brand recall and word-of-mouth in the MENA region, not just SEO gaming. The fact that 'pemo' alone generates 1,880 monthly searches indicates they're becoming a category verb in Dubai's startup ecosystem.
The Revenue-Per-Employee Puzzle
At $17.4M revenue with 83 employees, Pemo generates roughly $210K per employee—impressive for a fintech in the MENA region. This efficiency ratio suggests they've cracked the unit economics of B2B fintech, likely through high-margin interchange fees and subscription-based expense management. The $19.1M funding from March 2024 (led by Speedinvest and Notion Capital) values them at a premium multiple.
The tech stack reveals their product philosophy. They're using Tailwind CSS and Bootstrap for rapid UI iteration, Mixpanel for granular user behavior tracking, and GSAP for micro-interactions. This isn't a company that ships features slowly—they're built for velocity. The absence of heavy enterprise frameworks suggests they're prioritizing speed over legacy compatibility.
- Direct traffic dominates (58%)—a strong signal of product-market fit in a region where fintech adoption is accelerating
- The 'ramp' keyword appears with 230K+ searches, showing they're competing in a crowded US market while dominating MENA
- Only 1 Trustpilot review at 3.7/5 suggests they're B2B-focused, not consumer-facing
- Their social presence is active but not viral—LinkedIn is their primary channel for B2B storytelling
Pemo is playing a different game
While US fintechs chase scale, Pemo is building depth in MENA's underserved B2B market—where automation is still a luxury, not a default.
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Meta Tags
Best Smart Corporate Cards in Dubai (MENA) | Pemo
Best smart corporate cards & expense tracking in Dubai, UAE (MENA). Track expenses to manage business spending, expense reporting, and financial processes.
Best Smart Corporate Cards in Dubai (MENA) | Pemo
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Seamless & Excellent Choice
The leaders in Corporate Cards and Expense Management in UAE without a doubt. Excellent service, seamless experience and well-equipped product and support teams. Highly recommended.
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About pemo.io
Best smart corporate cards & expense tracking in Dubai, UAE (MENA). Track expenses to manage business spending, expense reporting, and financial processes.
Company Overview
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Technology Stack
pemo.io uses 26 technologies across their website including Vimeo, HSTS, Webflow, and more.
Video
Vimeo
Security
HSTS
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Traffic & Audience
pemo.io receives approximately 67.2K monthly visitors and ranks #375,637 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 3:31 on the site.
The majority of pemo.io's traffic comes from undefined, undefined, .
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