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pennylane.com

25 technologies
VerifiedGrowingVisit1.8M/mo$181M74125 Tech25 Leads
Deep Dive

PennyLane: The $181M Fintech You Haven't Heard Of

Why this French financial OS is quietly dominating the B2B space

While everyone chases the consumer neobank hype, PennyLane is building the financial infrastructure that actually powers businesses. With 741 employees and $181M in revenue, they're not a startup—they're a scaling machine.

741
employees
$181.3M
annual revenue
100%
B2B focus
France
home base

"PennyLane isn't trying to be the next Revolut—they're building the financial OS that powers the next generation of European businesses."

The Infrastructure Play

PennyLane operates in the B2B fintech infrastructure space, providing financial OS solutions for businesses. Unlike consumer-facing neobanks, they focus on the complex backend needs of European companies—handling payments, treasury, and financial operations at scale. This is infrastructure, not flashy consumer apps.

The Growth Trajectory

With 741 employees generating $181M in revenue, PennyLane has achieved impressive scale. That's roughly $244K revenue per employee—a strong metric for a B2B fintech. They've built a team that can execute at enterprise scale while maintaining the agility of a fintech disruptor.

The leadership team tells the story of their ambition. CEO Arthur Waller, CMO Maxime Baumard, and VP Eric Scaramozzino have assembled a deep bench of financial services veterans. This isn't a team building a feature—they're building a platform that could redefine how European businesses manage their financial operations.

  • B2B-first approach in a consumer-obsessed fintech market
  • European focus with regulatory moats
  • Platform play rather than point solution
  • Strong revenue-to-employee ratio indicating efficient scaling
No consumer banking app
Deep enterprise financial infrastructure
No flashy marketing campaigns
Regulatory compliance built-in
No viral social media presence
Revenue-first growth strategy

The Quiet Giant

While fintech headlines chase consumer trends, PennyLane is building the rails that European business runs on. Their $181M revenue and 741-person team suggest they're already a major player—just one that doesn't need the spotlight.

What tech stack does Pennylane use?

33 detected
Security1
Privacy & Consent1
Forms1
Scheduling1
A/B Testing1
Analytics & Marketing1
Performance1
Web Standards2
UI Libraries2
JavaScript Libraries2
Frontend Frameworks2
Tracking & Analytics8
G
Google Analytics
S
Segment
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google APIs
M
Microsoft Clarity
G
Google Static
B
Bing

How much traffic does Pennylane get?

Traffic & Engagement

1.3M
Monthly Visits
+8.8%
24.4
Pages/Visit
20:56
Avg. Duration
30%
Bounce Rate
Monthly Traffic Trend+0%
1.3M
Oct 2025
Oct
1.2M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Rankings

#38,527
Global Rank
#1,269
France Rank
Music
Category

Backlinks & Authority

1.2M
Backlinks
3.2K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend+5110%
23.2K
Jul 2025
Jul
23.5K
Aug 2025
Aug
20.4K
Sep 2025
Sep
457.2K
Oct 2025
Oct
830.5K
Nov 2025
Nov
1.2M
Dec 2025
Dec

Search Traffic

Organic
214.0K
Paid
630

Top Organic Keywords

#1pennylane
135,000 vol53.3%
#1pennylane connexion
2,900 vol1.1%
#1penylane
2,400 vol0.9%
#1penny lane
9,900 vol0.6%
#1pennylane compta
1,600 vol0.6%

Where is Pennylane's audience located?

🇫🇷France86.4%
🇲🇦Ma2.4%
🇷🇪Re2.3%
🇲🇬Mg1.3%
🇹🇳Tn0.8%

Device Distribution

Desktop88.1%
Mobile11.9%

What keywords does Pennylane rank for?

5 keywords
1pennylane140.1K vol$2.06
2pennylane connexion1.4K vol$1.93
3penny lane36.5K vol$2.07
4penylane2.0K vol$0.56
5pennylane api1.4K vol$2.81

How is Pennylane's SEO?

Open Graph Image

OG Image preview
og:image

https://images.ctfassets.net/b76knntgaaiu/5f6bEcEKJxLvdKvuwbax05/e292cd12828391facec2a2aa77eecee3/Image_Meta.jpg

Meta Tags

title70 chars

Plateforme tout-en-un de gestion financière & comptabilité | Pennylane

description135 chars

Pennylane est la plateforme tout-en-un de gestion financière et comptabilité des dirigeants d'entreprise et de leurs experts-comptables

og:title

Pennylane - Le logiciel de comptabilité et gestion, pour les entreprises et cabinets-comptables

og:description

Le logiciel de comptabilité et gestion, pour les entreprises et cabinets-comptables

languageFR

H1 Tags

h1L'outil qui réunit vos finances, votre comptabilité et votre compte pro

Schema Types

OrganizationUnknown

What is Pennylane's revenue?

$181M
Annual Revenue
741
34%
Employees
$245K
Revenue/Employee
$155M
Total Funding
$1.1B
Valuation
#154
Growjo Rank
Accounting
Paris, FRA
Headquarters

Who works at Pennylane?

Loading leads...

What do customers think of Pennylane?

Pennylane

Pennylane

4.5
643 reviews
✓ Claimed

Categories

Alternative Financial Service#undefinedBookkeeping Service#undefinedBusiness to Business Service#undefinedSoftware Company#undefinedAccounting Software Company#undefinedPayroll Service#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
11/10/2023

Contact Information

Address:
4 rue Jules Lefebvre
Paris, FR

Reviews (13)

Filter by rating:
Mahsa Maslahati
11/6/2025
🇫🇷 France1 reviewsBasicLinkVerified
Experience date: 11/5/2025
Very helpful support

Very helpful support. I had many questions and they were all answered. Thank you.

Company Response11/10/2025

Thank you very much for your warm review !

Muriel R.
10/9/2025
🇫🇷 France1 reviewsBasicLinkVerified
Experience date: 10/9/2025
Satisfaction de la prise en main de la…

Satisfaction de la prise en main de la hotline de Pennylane en cas de question ou de simple difficulté.

Company Response10/15/2025

Merci beaucoup pour votre retour Muriel ! Nous restons à votre écoute pour toutes questions ou suggestions. 😊

Rémi.N
3/3/2025
🇫🇷 France2 reviewsOrganicUnverified
Experience date: 4/5/2024
En tant que Head of Finance d'une start…

En tant que Head of Finance d'une start up, j'utilise Pennylane au quotidien pour la gestion de l'entreprise. La grosse force de l'outil et de pouvoir collaborer avec mon expert comptable et d'avoir une très bonne vision de la gestion

Company Response3/5/2025

Un grand merci pour votre avis Rémi ! ☀️ Nous sommes ravis de lire que Pennylane facilite la gestion quotidienne de votre entreprise et restons à votre disposition pour toutes questions.

Dmitry ParanyushkinVerified
11/12/2024
🇫🇷 France7 reviewsOrganicUnverified
Experience date: 11/7/2024
The best accounting solution for France (especially for SaaS startups)

After spending hours on finding a software solution for accounting in France, Pennylane is like a breath of fresh air in hell. All other tools have one problem or another, like inability to synchronize with some external tools (especially for SaaS business), horrible design, inability to bulk process transactions (which means you have to do thousands of small stupid operations manually), inability to do precise entries into your journal yourself, etc. With Pennylane you can do all that and much more. It's especially suitable for a SaaS business where you have thousands of small transactions every month and where you need integration with Stripe or PayPal. Their support is pretty amazing, right on time, happy to help in detail, they do onboarding video calls even before you become a customer, love the approach. Also, they have an advanced section (available for pro accounts and for accountants) where you can make manual entries into your books, which is pretty amazing too. All in all, I can highly recommend it. Do not use an accountant who doesn't use Pennylane because it'll cause you headaches. I've worked with many different tools across all Europe (UK, Germany, France) and I just wish there was Pennylane for every country. Well done people!

Company Response11/13/2024

Thanks a lot for your complete feedback Dmitry! 💚 We are very happy to read that Pennylane makes your daily working life easier and we wish to stay by your side for a very long time. Your words encourage us to continue our work to develop Pennylane and give us some very interesting insights about your needs. This is gold! Our support team is here for you when you need, we are always happy to help!

Elise pinto
11/7/2024
🇫🇷 France2 reviewsOrganicUnverified
Experience date: 11/7/2024
super customer support !

super customer support !

Company Response11/12/2024

Merci beaucoup Elise ! ☀️

Frequently Asked Questions about Pennylane

What is Pennylane's Revenue?
Pennylane generates approximately $181M in annual revenue. With 741 employees, that's $244,729 per employee. The company has raised $155M in total funding.
What does Pennylane do?
Pennylane est la plateforme tout-en-un de gestion financière et comptabilité des dirigeants d'entreprise et de leurs experts-comptables
How fast is Pennylane growing?
Pennylane has grown by 8.8% in the last 6 months according to traffic data. employee count has changed by 34% year over year.
How do people interact with Pennylane?
When visiting Pennylane, visitors view an average of 24.4 pages per visit, and spend around 20:56 on the site, and the bounce rate is 29.9%.
How do people find Pennylane?
1.1M people (84%) visit Pennylane directly. 214.0K (16%) find them through organic search. 630 (0%) come through paid advertising.
Who uses Pennylane?
Pennylane's top market is France with 1.1M visitors (86.4%). Morocco is 2nd with 31.9K (2.4%). Réunion is 3rd with 30.5K (2.3%).
What technologies does Pennylane use?
Pennylane uses 25 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, HSTS.
Who are Pennylane's competitors?
Pennylane's main competitors include IPaidThat, Exco Valliance, Axylis Groupe, Dougs Compta, EUREX LYON. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pennylane?
Pennylane has a Trustpilot score of 4.5 out of 5 (4 stars) based on 643 customer reviews.

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What are Pennylane's key pages?

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About pennylane.com

Pennylane est la plateforme tout-en-un de gestion financière et comptabilité des dirigeants d'entreprise et de leurs experts-comptables

Company Overview

pennylane.com
Website
business_and_consumer_services
Industry
#14,279
Global Rank
1.8M
Monthly Visitors
25
Technologies
25+
Employees

pennylane.com Key Pages

Contact pennylane.com

Technology Stack

pennylane.com uses 25 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS

CMS

Contentful

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

Didomi

Traffic & Audience

1.8M
Monthly Visits
19%
Bounce Rate
21.7
Pages/Visit
13:18
Avg. Duration

pennylane.com receives approximately 1.8M monthly visitors and ranks #14,279 globally. The website has a bounce rate of 19% with visitors viewing an average of 21.7 pages per visit. Users spend an average of 13:18 on the site.

The majority of pennylane.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pennylane.com?
Pennylane est la plateforme tout-en-un de gestion financière et comptabilité des dirigeants d'entreprise et de leurs experts-comptables
What technologies does pennylane.com use?
pennylane.com uses 25 technologies including YouTube Embed, Font Awesome, Google Fonts, and 19 more. View the full tech stack analysis above.
How do I contact pennylane.com?
You can contact pennylane.com through their contact page.
What are pennylane.com's social media accounts?
pennylane.com is active on tiktok, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is pennylane.com hiring?
Check pennylane.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is pennylane.com?
pennylane.com receives approximately 1.8M monthly visitors and ranks #14,279 globally. Traffic is growing by 35.4% month-over-month.

Related Searches

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This page provides publicly available information about pennylane.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pennylane.com directly at https://pennylane.com.