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Pento.io: The Quiet Giant in HR-Finance Fusion
A lean, 27-person team generating $3.1M by solving the messy HR-Payroll-Finance gap.
In a world obsessed with hypergrowth and feature bloat, Pento.io makes a radical bet: simplicity wins. They’ve built a unified platform for HR, Payroll, and Finance operations that cuts through the noise, proving that a focused, lean team can carve out a lucrative niche in the crowded fintech space.
"They aren't trying to be the next Salesforce; they are building the definitive operating system for the mid-market back office."
The Founder-Led Execution
Led by CEO and Co-founder Jonas Larsen, the team is a masterclass in lean operations. With just 27 employees, they generate an impressive $3.1M in revenue—roughly $115k per employee. This efficiency suggests a product that sells itself and a team that prioritizes engineering over enterprise sales overhead. The presence of a dedicated Head of Finance (Tim Strunk) and Payroll Specialist (Eleanor Partridge) signals deep domain expertise baked directly into the leadership team.
The 'Just Enough' Philosophy
Pento’s tagline, 'Just Enough Thinking, just the right results,' is a direct counter-narrative to the feature wars plaguing HR tech. They aren't competing on having the most modules; they are competing on integration. By automating the friction points between HR (hiring), Payroll (processing), and Finance (budgeting), they eliminate the 'noise'—the manual data entry and reconciliation errors that plague mid-sized companies.
The technology stack reveals a modern, frontend-heavy approach. They utilize Tailwind CSS, Ant Design, and DaisyUI for rapid, responsive UI development, paired with Swiper for smooth interactions. The heavy reliance on client-side rendering (Core-js, Lazy Loading) suggests a Single Page Application (SPA) architecture designed for speed and a seamless user experience, prioritizing the 'no noise' promise.
- Revenue per employee is exceptionally high for the industry ($115k/employee).
- Trustpilot score (4.6) indicates strong product-market fit and customer satisfaction.
- The tech stack prioritizes UX/UI speed (Tailwind, Ant Design) over legacy complexity.
- Niche focus: Solving the specific HR-Finance gap rather than generalist accounting.
The Anti-VC Playbook
Pento.io proves that you don't need 500 employees to dominate a vertical. By focusing on the painful intersection of HR and Finance, they've built a defensible, high-margin business that scales through product quality rather than ad spend.
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All-in-one HR software for people, payroll & finance | HiBob
Streamline HR, Payroll & Finance with HiBob. Automate processes and planning without the noise. Just Enough Thinking, just the right results.
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Reviews (20)
Smooth sailing with Pento
Payroll has improved 10x for our business since integrating with Pento! Very smooth integration with our HRIS, which means hours of manual work are saved. However, the biggest highlight is the fantastic support team - David Williams and Konstantins Krupjanko in particular come to mind! Not only are they super responsive, but the Pento team would also go the extra mile to advise on issues that probably fall outside of what a payroll provider is meant to offer. And this means a lot! Keep it up, guys!
Quick, Efficient Knowledge and Service
Great insight into an tax area that I was not familiar with myself. There was a very short turn around from my email querying the issue to finding out the resolution.
Hey Nnamdi, Thanks for taking the time to leave such a fabulous review! Our support team are experts in all things payroll and Pento, and are here to help you make payroll simple! I will be sure to let them know of your glowing feedback! Thanks for choosing Pento! GeorgeK
Rapid and Effective
A rapid and effective response to my enquiries.
Thanks for your fab review, Brian! Here at Pento, we thrive on giving our customers fast and excellent customer service. We’ll make sure you continue to have the best service and we can’t wait to show you all of the cool things we release this year. I'll share your feedback with the team! :) DavidW
Kudos, Pento!
I have been using Pento's platform since June 2022 and at the start, we initially had some bumps on the road which have since been diligently smoothed out in quick fashion. They listen to customer feedback and constantly evolve their product to make payroll and post-payroll more seamless which has personally resulted me in less employee queries and document requests, less data manipulation, less time doing payroll, less stress and increasingly adds to my confidence in Pento! Their Customer Support team is overall top notch. Neve, Shafwan and Konstantins are absolute superstars with their prompt detailed responses and if they're unable to answer your query immediately, they'll provide constant updates and never fails to make to make us feel valued. Kudos to Pento's Support, Product and Engineering team!
Hi Jamila, What a wonderful review! I'm glad that the initial bumps have been ironed out, and that you love using Pento as much as we love supporting you! We're always here if you need us. :) Our mission is to make payroll as painless and seamless as possible and I'm glad that we've been able to achieve this for you. Your success is our success! To make things even easier and faster, we'll introduce some more exciting features this year! Thanks so much for taking the time out of your day to write this review! I'll make sure the team receive your amazing feedback! Thanks for choosing Pento! DavidW
Honestly a bloody lifesaver
Honestly a bloody lifesaver! Going through some tricky times is always hard, and yikes have we seen those, but the team at Pento have been just incredible! I can't recommend them enough.
Thank's for your amazing feedback, Hamish! It's great to hear that you enjoy using Pento and I'm happy you're getting the top-notch service we love to deliver. Please continue to spread the word, and thanks for choosing Pento! DavidW
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About pento.io
Streamline HR, Payroll & Finance with HiBob. Automate processes and planning without the noise. Just Enough Thinking, just the right results.
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pento.io uses 21 technologies across their website including Cloudinary, Vimeo, Font Awesome, and more.
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