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pixibeauty.com
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pixibeauty.com

34 technologies
VerifiedGrowingVisit340.0K/mo$15M25134 Tech25 Leads
Deep Dive

Pixi Beauty: The 340k Visit DTC Powerhouse

How a $15M revenue brand dominates search with skin-loving cosmetics

In a crowded beauty market where most brands burn cash on influencer deals, Pixi Beauty quietly built a 340k monthly visit machine powered by search intent. They're not chasing viral moments—they're capturing the exact moment someone types 'pixi on the glow blush' into Google.

340K
monthly visits
42%
organic search traffic
44%
direct traffic
$15M
annual revenue

"They don't need a TikTok dance challenge when their product names are literally the search queries."

The Search Moat Strategy

Pixi's top keyword 'pixi' alone drives 31,260 monthly searches. That's not SEO luck—it's brand equity. But here's the genius: they also rank for 'pixi blush' (4,440 monthly searches) and 'pixi on the glow blush' (1,910 monthly searches). They've turned their product names into search categories. When someone searches 'pixie beauty' (660 monthly searches), they're already capturing misspellings. This is how you build a defensible DTC brand without spending millions on paid acquisition.

The 251-Person Efficiency Engine

With 251 employees generating $15M in revenue, Pixi achieves $59,761 revenue per employee. That's lean for a beauty brand. Compare that to legacy beauty companies at $200k-$300k per employee, and you see why they're profitable. Their leadership team is unusually technical—Hanzala Masood as EVP Finance & Technology signals they're building systems, not just selling makeup. This isn't a creative agency with a product line; it's a tech-enabled retailer.

The Trustpilot rating of 4/5 with only 4 reviews tells a story of selective social proof. They're not begging for reviews—they're letting the 340k monthly visitors speak for themselves. Their traffic split is telling: 44% direct traffic means nearly half their visitors type 'pixibeauty.com' directly into their browser. That's brand recall most beauty brands would kill for.

  • Their tech stack includes PWA and Lazy Loading—performance-first thinking that reduces bounce rates
  • The 'Skincare Routine Builder' isn't just a tool; it's a data collection engine that feeds their product development
  • Their TikTok (@pixibeauty) exists, but it's complementary, not primary—unlike most DTC brands that live and die by it
No celebrity founder
Product-led search moat
No massive TikTok following
Technical leadership team
No venture funding to burn
Profitable at $15M revenue

Pixi isn't building a beauty brand—they're building a search destination.

For founders: Ask yourself if your product names are becoming search queries. If not, you're just renting attention.

What tech stack does Pixibeauty use?

45 detected
Video1
Error Tracking1
CDN1
Privacy & Consent1
Email Marketing1
Marketing Automation1
Customer Support1
E-commerce & Payments3
Personalization1
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
A
Amazon CloudFront
M
Microsoft Clarity
G
Google APIs
G
Google Static
T
Tracking Service
C
Cloudflare
G
Google Tag Manager
B
Bing

How much traffic does Pixibeauty get?

Traffic & Engagement

340.0K
Monthly Visits
2.9
Pages/Visit
1:09
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+61%
211.6K
Oct 2025
Oct
284.4K
Nov 2025
Nov
340.0K
Dec 2025
Dec

Traffic Sources

Search
42%
Direct
44%
Social
5%
Referrals
7%
Email
0%
Paid
2%

Where is Pixibeauty's audience located?

🌍41.5%
🌍4.7%
🌍3.3%
🌍3.3%
🌍3.3%

What keywords does Pixibeauty rank for?

5 keywords
1pixi31.3K vol$0.46
2pixi beauty3.7K vol$0.89
3pixie beauty660 vol$0.94
4pixi on the glow blush1.9K vol$0.49
5pixi blush4.4K vol$0.28

How is Pixibeauty's SEO?

Open Graph Image

OG Image preview
og:image

http:files/pixi-logo_c941d3e9-5139-41e4-b75d-673104fb2620.png

Meta Tags

title60 chars

Pixi Beauty | Cosmetics, Makeup and Skincare Products Online

description155 chars

Discover the skin-loving, longwearing makeup and skincare products from Pixi Beauty to enhance your natural beauty. Enjoy free shipping on orders over $45!

languageEN

H1 Tags

h1Pixi Beauty

Who works at Pixibeauty?

Loading leads...

What do customers think of Pixibeauty?

Pixi Beauty

Pixi Beauty

4.0
4 reviews
✓ Claimed

Categories

Beauty & Well-being#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/5/2020

Contact Information

Address:
Los Angeles, US

Reviews (4)

Filter by rating:
emilyjacobsicloud.com
11/30/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 11/30/2025
Excellent customer service

Got a Christmas order and had small issue. Was resolved very quickly. Products amazing!

James
7/20/2022
🇺🇸 United States1 reviewsOrganicUnverified
Great customer service

Great customer service, went above and beyond.

Zara Mubashar
1/22/2024
🇵🇰 Pakistan1 reviewsOrganicUnverified
Experience date: 1/23/2023
thats great products....

thats great products....

Mishal Shahzadi
1/3/2024
🇵🇰 Pakistan1 reviewsOrganicUnverified
Experience date: 1/1/2024
hello I satisfy this brand products.

hello I satisfy this brand products.

Frequently Asked Questions about Pixibeauty

What is Pixibeauty's Revenue?
Pixibeauty generates approximately $15M in annual revenue. With 251 employees, that's $59,761 per employee.
What does Pixibeauty do?
Discover the skin-loving, longwearing makeup and skincare products from Pixi Beauty to enhance your natural beauty. Enjoy free shipping on orders over $45!
How fast is Pixibeauty growing?
Pixibeauty employee count has changed by 27% year over year.
What technologies does Pixibeauty use?
Pixibeauty uses 34 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Font Awesome, Adobe Fonts, hCaptcha, HSTS.
Who are Pixibeauty's competitors?
Pixibeauty's main competitors include Out of Africa, Orly International, Aquis Hair, CND, Beautylish. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pixibeauty?
Pixibeauty has a Trustpilot score of 4.0 out of 5 (4 stars) based on 4 customer reviews.

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What are Pixibeauty's key pages?

Export pixibeauty.com Data

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About pixibeauty.com

Discover the skin-loving, longwearing makeup and skincare products from Pixi Beauty to enhance your natural beauty. Enjoy free shipping on orders over $45!

Company Overview

pixibeauty.com
Website
lifestyle
Industry
#129,978
Global Rank
340.0K
Monthly Visitors
34
Technologies
25+
Employees

Contact pixibeauty.com

Technology Stack

pixibeauty.com uses 34 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.

Video

Vimeo

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Error Tracking

Sentry

CDN

unpkg

Cloud & Hosting

AWS CloudFront, Cloudflare

Traffic & Audience

340.0K
Monthly Visits
47%
Bounce Rate
2.9
Pages/Visit
1:09
Avg. Duration

pixibeauty.com receives approximately 340.0K monthly visitors and ranks #129,978 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:09 on the site.

The majority of pixibeauty.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pixibeauty.com?
Discover the skin-loving, longwearing makeup and skincare products from Pixi Beauty to enhance your natural beauty. Enjoy free shipping on orders over $45!
What technologies does pixibeauty.com use?
pixibeauty.com uses 34 technologies including Vimeo, Font Awesome, Adobe Fonts, Google Fonts, and 28 more. View the full tech stack analysis above.
How do I contact pixibeauty.com?
You can contact pixibeauty.com via email at [email protected] or through their contact page.
What are pixibeauty.com's social media accounts?
pixibeauty.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is pixibeauty.com?
pixibeauty.com receives approximately 340.0K monthly visitors and ranks #129,978 globally. Traffic is growing by 19.6% month-over-month.

Related Searches

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This page provides publicly available information about pixibeauty.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pixibeauty.com directly at https://pixibeauty.com.