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Planty: The £5.75 Protein Powerhouse
How a 17-person team is winning the UK's plant-based meal game with chef-prepped food
While plant-based brands burn through VC cash chasing growth, Planty quietly builds a £2.8M revenue engine on a simple promise: 30g+ protein, chef-prepared, ready in 6 minutes. This is what efficient scaling actually looks like.
"Planty isn't selling vegan food—they're selling convenience that happens to be plant-based. That's the difference between a lifestyle brand and a utility."
The £5.75 Wedge Strategy
At £5.75 per meal, Planty has found the psychological price ceiling for premium ready-meals. They're not competing with £12 restaurant delivery or £3 supermarket junk. They've created a third lane: chef quality at mass-market margins. With 29,340 monthly visits and 53% organic, they're building a moat through search dominance around high-intent terms like 'uk premade vegan meals nottingham uk' while competitors fight for generic keywords.
The Protein-First Positioning
Most vegan brands lead with ethics. Planty leads with 30g+ protein and Great Taste Awards. This isn't marketing fluff—it's product-market fit. Their top organic keyword isn't even their brand name. It's 'grubby' (35,120 monthly searches), a competitor. Planty's ranking #1 for their rival's brand name. That's not SEO luck; that's strategic precision.
The tech stack tells a story of pragmatic efficiency. Bootstrap, Ant Design, DaisyUI—no custom builds burning cash. They use PWA for retention, Hotjar for conversion optimization, and Lazy Loading for speed. Every decision serves the bottom line. With 37% direct traffic, they're building a brand that customers type in directly, not just click from ads.
- Chef-prepared quality at supermarket pricing (£5.75/meal)
- Protein-first messaging (30g+) beats ethics-first positioning
- Dominating competitor keywords (ranking for 'grubby' searches)
- 17-person team generating $165K revenue per employee
- Trustpilot 4.7/5 with 1,189 reviews = social proof engine
The Quiet Monopoly
Planty is building the default ready-meal brand for protein-conscious Brits. While competitors chase scale, they're owning the profitable middle. 17 people. $2.8M. Zero hype. That's the playbook.
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Planty | Chef-Prepared High-Protein Plant-Based Meals from £5.75
Chef-prepared plant-based meals with 30g+ protein and high fibre. Ready in 6 minutes from £5.75. Great Taste Award winners with free UK delivery.
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Reviews (20)
Lots of Gluten Free Options!
Its my first time trying Planty and I am very happy with the amount of meal choice they have provided for gluten free customers, far more than any other company I've searched for and this is why I made my first order, as I dont want to eat the same 2-3 meals all week! I purchased 16 different GF meals, most take 4-8 minutes in the microwave but can be oven cooked too, I chose to microwave mine. The first 1 or 2 were a little mediocre, but the other 10 I've had so far have all been delicious and I can't wait to order them again. These meals are just the right size and with so many healthy ingredients I already feel like I have more energy. The price is very reasonable and I would say its probably saving me a bit of cash if anything, less trips to the supermarket mean less waste for me as I often end up throwing away food I never got around to cooking. I also appreciate the efforts they've gone to with their packaging. I am happy to support Planty because these meals are good for my health and its a win for the animals and the environment too. My only gripe is that they need a couple of GF desserts adding to the menu and possibly a best seller list :)
Wonderful delicious vegan meals !
Wonderful delicious vegan meals with product details ,ingredients ,nutritional information clearly displayed . Meals arrive frozen in careful recyclable packaging . Variety of choice of meals too. I love Planty !
Planty Sent out my box on time
Planty Sent out my box on time , but it was held up in transit at the Roach depot in Cornwall. I had a very difficult time trying to contact DPD when i did i found out they had a weather delay and had thrown my food away as was time sensitive. I contacted Planty, I spoke to Joe the owner he was so helpful he arranged a new box of food for next day delivery , free of charge, the food is very nice, perfect for a disabled pensioner who is vegan.
Quality and tasty healthy meals that…
Quality and tasty healthy meals that are a cut above the others available. And such a wonderful variety of options to choose from.
Great meals for a busy lifestyle
The meals are creative, tasty, with good portion sizes. Delivery is consistently reliable, virtually always arriving fully frozen thanks to great packaging. I've not needed to contact customer service much at all, but they're very quick to resolve. Good variety of options and easy to cook. Highly recommended!
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About planty.uk
Chef-prepared plant-based meals with 30g+ protein and high fibre. Ready in 6 minutes from £5.75. Great Taste Award winners with free UK delivery.
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planty.uk uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, Klaviyo, and more.
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planty.uk receives approximately 29.3K monthly visitors and ranks #803,613 globally. The website has a bounce rate of 58% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 3:44 on the site.
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