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pledg.co
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pledg.co

18 technologies
VerifiedVisit56.7K/mo$6M3618 Tech9 Leads
Deep Dive

Pledg.co: The Risk-Free BNPL Engine

A 36-person French fintech quietly powering $6M in payments without the VC hype.

In a BNPL market saturated with consumer-facing giants like Klarna and Afterpay, Pledg.co is taking a different route: embedding risk-free payment facilities directly into merchant infrastructure. This isn't about flashy consumer apps; it's about the plumbing that makes installment payments seamless for businesses.

$6.0M
Annual Revenue
36
Employees
56,705
Monthly Visits
45%
Direct Traffic

"Pledg isn't selling BNPL to consumers; they're selling conversion rates to merchants."

The Merchant-First Strategy

With only 36 employees, Pledg punches above its weight in the French fintech scene. The 45% direct traffic share reveals a crucial insight: this isn't a discovery play. Merchants and financial institutions are actively seeking out Pledg's dashboard, indicating high retention and stickiness. The 11% organic search traffic suggests they're not competing on broad 'BNPL' keywords but rather on specific merchant needs.

The 'Plug & Play' Advantage

While competitors fight over consumer mindshare, Pledg has carved a niche in 'risk-free' facilitation. Their tech stack (AWS CloudFront, Cloudflare) suggests a focus on reliability and speed—critical for checkout conversions. The absence of a public funding round is telling: they're likely bootstrapped or revenue-funded, forcing a focus on unit economics over growth-at-all-costs.

The keyword data reveals their positioning strategy. They rank for 'pledg' (390 volume) and 'pledg bnpl' (60 volume), but the real opportunity lies in adjacent terms like 'installments' (7,830 volume). This suggests they're capturing merchants looking for payment flexibility solutions rather than pure BNPL branding. The 99.1% traffic concentration in 'undefined' (likely France) shows a deliberate focus on dominating their home market before expanding.

  • Risk-free model: Pledg assumes the credit risk, not the merchant
  • Omnichannel: Works both online and in-store
  • Plug & Play integration: Low technical barrier to entry
  • Financial institution partnerships: B2B2C model
No consumer-facing brand recognition
High merchant retention (direct traffic indicates stickiness)
Limited global footprint (99%+ traffic from one market)
Proven unit economics ($6M revenue with 36 employees)
No public funding announcements
Strategic focus on infrastructure over marketing

The Quiet Giant of French Fintech

Pledg proves that in fintech, sometimes the best growth strategy is to ignore the consumer entirely and build the rails instead.

What tech stack does Pledg use?

26 detected
Programming Languages1
Translation1
Advertising1
Customer Support1
Performance1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
A
Amazon CloudFront
G
Google Static
G
Google Tag Manager
S
Sentry

How much traffic does Pledg get?

Traffic & Engagement

56.7K
Monthly Visits
4.9
Pages/Visit
2:00
Avg. Duration
30%
Bounce Rate
Monthly Traffic Trend+31%
43.2K
Oct 2025
Oct
66.8K
Nov 2025
Nov
56.7K
Dec 2025
Dec

Traffic Sources

Search
11%
Direct
45%
Social
0%
Referrals
41%
Email
0%
Paid
3%

Where is Pledg's audience located?

🌍99.1%
🌍0.9%

What keywords does Pledg rank for?

5 keywords
1pledg390 vol$1.67
2pledg bnpl60 vol
3pledge26.6K vol$0.63
4installments7.8K vol$1.62
5instalments4.4K vol$3.79

How is Pledg's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/62c5a3dbdee95a17104488f9/62e12e490591a3300aec752e_opengraph.png

Meta Tags

title58 chars

The payment facility solution that accelerates conversion.

description142 chars

Buy Now Pay Later solution that facilitates payments from merchants and financial institutions. Online or in-store. Plug & Play and risk-free.

languageEN

H1 Tags

h1Your business. Your payment facilities.And it works!

What is Pledg's revenue?

$6M
Annual Revenue
36
3%
Employees
$168K
Revenue/Employee
Paris, FRA
Headquarters

Who works at Pledg?

Loading leads...

What do customers think of Pledg?

pledg.co

pledg.co

0.0
0 reviews

Categories

Payment Service#undefinedNon-Bank Financial Service#undefinedCard Processing Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Pledg

What is Pledg's Revenue?
Pledg generates approximately $6M in annual revenue. With 36 employees, that's $168,000 per employee.
What does Pledg do?
Buy Now Pay Later solution that facilitates payments from merchants and financial institutions. Online or in-store. Plug & Play and risk-free.
How fast is Pledg growing?
Pledg employee count has changed by 3% year over year.
What technologies does Pledg use?
Pledg uses 18 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, reCAPTCHA, PHP.
Who are Pledg's competitors?
Pledg's main competitors include OATH, Promise, RUSH. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pledg?
Pledg has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

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How to contact Pledg?

Social Profiles

What are Pledg's key pages?

Export pledg.co Data

Download the complete tech stack, analytics, leads, and company data for pledg.co in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About pledg.co

Buy Now Pay Later solution that facilitates payments from merchants and financial institutions. Online or in-store. Plug & Play and risk-free.

Company Overview

pledg.co
Website
finance
Industry
#423,232
Global Rank
56.7K
Monthly Visitors
18
Technologies
9+
Employees

pledg.co Social Media

Contact pledg.co

Technology Stack

pledg.co uses 18 technologies across their website including Google Fonts, HSTS, reCAPTCHA, PHP, and more.

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Translation

Weglot

Traffic & Audience

56.7K
Monthly Visits
30%
Bounce Rate
4.9
Pages/Visit
2:00
Avg. Duration

pledg.co receives approximately 56.7K monthly visitors and ranks #423,232 globally. The website has a bounce rate of 30% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 2:00 on the site.

The majority of pledg.co's traffic comes from undefined, .

Frequently Asked Questions

What is pledg.co?
Buy Now Pay Later solution that facilitates payments from merchants and financial institutions. Online or in-store. Plug & Play and risk-free.
What technologies does pledg.co use?
pledg.co uses 18 technologies including Google Fonts, HSTS, reCAPTCHA, and 12 more. View the full tech stack analysis above.
What are pledg.co's social media accounts?
pledg.co is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
How popular is pledg.co?
pledg.co receives approximately 56.7K monthly visitors and ranks #423,232 globally. Traffic is declining by 15.1% month-over-month.

Related Searches

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This page provides publicly available information about pledg.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pledg.co directly at https://pledg.co.