poynt.com
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Poynt: The Quiet Giant of Fintech Infrastructure
A $133M-funded hardware platform that's powering payments for small businesses
In a world obsessed with digital-only fintech, Poynt is betting big on physical hardware. With $133M in funding and 47 employees, this payments company is building the operating system for the next generation of small business commerce.
"Poynt isn't just building a payment terminal—they're building a platform where hardware meets software, and small businesses get enterprise-grade tools."
The Small Business Focus
Poynt targets the underserved SMB market with a 2.5/5 Trustpilot rating that reveals a harsh truth: hardware-based fintech is hard. 27 reviews tell the story of implementation challenges, but also of businesses that finally have professional payment systems. The 54% direct traffic suggests a dedicated user base that returns to the platform, not just browsing but working.
The Traffic Paradox
With 29,277 monthly visits and a global rank of #1,157,765, Poynt operates in a niche. But look closer: 35% organic traffic when your top keyword is 'poynt login' (1,420 volume) indicates a product that users actively need to access. This isn't a viral platform—it's a utility. The 'godaddy poynt sdk doc' keyword reveals their partnership strategy with GoDaddy, embedding their tech into existing ecosystems.
The tech stack tells a pragmatic story: jQuery, Tailwind CSS, Bootstrap—this is a team focused on building functional interfaces over flashy innovation. Google Analytics, Tag Manager, and Hotjar suggest they're obsessively measuring user behavior, likely refining the merchant experience. Cloudflare and HSTS show they take security seriously, which is non-negotiable in payments.
- Hardware-first strategy in a digital-only world
- Deep GoDaddy integration (460 monthly searches for 'poynt login')
- Enterprise-grade security stack (Cloudflare, HSTS)
- Lean team: 47 employees generating $4.6M revenue
The Infrastructure Play
Poynt isn't chasing trends—they're building the unsexy, critical infrastructure that powers small business payments. In a world of fintech hype, they're betting that merchants still need hardware, and that partnerships with giants like GoDaddy will be their moat.
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Poynt
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Reviews (20)
We love our new Poynt PoS system
We love our new Poynt PoS system. Super fast, great after the sale communications, and excellently priced. If you are a small brick and mortar store with minimal inventory, then this is the system for you. And props to First Merchant Bank for an incredible credit card collection service with minimal fees for handling the cards!!!!
Eric's exceptional customer service
Ever since I started using this company's services, I've always dealt with Eric; he's always been amazing. He answers the phone quickly, is very patient and is always very friendly. Super happy with his service therefore super happy with the overall service!
Merci Zanib (customer service…
Merci Zanib (customer service installer). Rapide et efficace! Good job!
Thank you Jessica for your excellent…
Thank you Jessica for your excellent customer service. It was great to get all the information and the "how to" process everything. You saved me lots of time and made everything more efficient.
Fabulous!
Andrene was fabulous, very quick, knowledgeable and helpful! Thank you for your time today!
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About poynt.com
Company Overview
Technology Stack
poynt.com uses 19 technologies across their website including Google Maps, Font Awesome, HSTS, and more.
Maps
Google Maps
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Cloudflare
Traffic & Audience
poynt.com receives approximately 29.3K monthly visitors and ranks #1,157,765 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:41 on the site.
The majority of poynt.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about poynt.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit poynt.com directly at https://poynt.com.