9:41
producthero.com
Screenshot of producthero.com
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producthero.com

27 technologies
VerifiedGrowingVisit1.3M/mo$6M3427 Tech12 Leads
Deep Dive

Producthero: The Search Engine That Sells

How a Dutch startup built a $6.3M business by owning the middle of the funnel

In a world dominated by Amazon and Google, Producthero isn't trying to be another marketplace—it's building the intelligence layer for shopping ads. With 1.28M monthly visits and a 3.3/5 Trustpilot rating, they've found a lucrative niche in the messy middle of e-commerce.

1.28M
monthly visits
$6.3M
annual revenue
76%
organic traffic
34
employees

"They're not selling products—they're selling visibility. Producthero is the middleman that makes Google Shopping ads actually work."

The Traffic Paradox

With 78,834 backlinks and 76% organic traffic, Producthero has mastered SEO for a product comparison tool. But here's the kicker: their top keyword is their own brand name (10,880 monthly searches). This suggests strong brand recall but also raises questions about sustainable growth beyond their core audience.

The Trust Gap

A 3.3/5 Trustpilot rating from 88 reviews tells a complex story. For a tool that promises 'shopping with superpowers,' this middling score suggests friction in the user experience. The real question: are they optimizing for search algorithms or customer satisfaction?

Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for speed, Tailwind for modern UI, and GSAP for animations. This isn't a bleeding-edge stack—it's built for reliability and fast iteration. The 27 detected technologies suggest a team that values functionality over fashion.

  • Owns the Google Shopping ad layer, not the marketplace
  • 76% organic traffic suggests strong SEO moat
  • 34 employees generating $6.3M revenue (~$185k/employee)
  • Top keywords reveal brand strength but potential dependency
Doesn't own the transaction
Dominates Google Shopping ad optimization
Trustpilot score suggests UX friction
Strong organic growth engine
Heavy reliance on branded search traffic
Lean team with high revenue per employee

The Middleman's Middleman

Producthero isn't fighting Amazon—it's selling shovels to the gold rush. In the $5.8T global e-commerce market, owning the ad layer might be smarter than owning the inventory.

What tech stack does Producthero use?

47 detected
Security1
Translation1
Privacy & Consent1
Customer Support1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics20
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
M
Microsoft Clarity
R
Reddit Pixel
M
Microsoft Ads (Bing)
G
Google Tag Manager
J
jsDelivr
A
Amazon CloudFront
G
Google Analytics
G
Google DoubleClick
B
Bing
G
Google AdSense
L
LinkedIn Insight Tag
F
Facebook Pixel
R
Reddit
M
Microsoft Clarity
L
LinkedIn
F
Facebook

How much traffic does Producthero get?

Traffic & Engagement

1.1M
Monthly Visits
-3.1%
2.4
Pages/Visit
3:48
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend-8%
1.2M
Oct 2025
Oct
1.1M
Nov 2025
Nov
1.1M
Dec 2025
Dec

Rankings

#44,671
Global Rank
#2,660
Netherlands Rank
Advertising and Marketing
Category

Backlinks & Authority

78.8K
Backlinks
753
Ref. Domains
31
Authority Score
Low
Penalty Risk
Backlinks Trend+192%
27.0K
Jul 2025
Jul
6.1K
Aug 2025
Aug
76.9K
Sep 2025
Sep
77.5K
Oct 2025
Oct
78.2K
Nov 2025
Nov
78.8K
Dec 2025
Dec

Search Traffic

Organic
6.9K
Paid
697

Top Organic Keywords

#1producthero
1,900 vol63.1%
#1product hero
720 vol23.9%
#1producthero inloggen
170 vol5.6%
#1producthero login
140 vol4.6%
#1product hero login
40 vol0.4%

Where is Producthero's audience located?

🇳🇱Netherlands23.6%
🇬🇧United Kingdom16.2%
🇪🇸Spain9.3%
🇩🇪Germany8.1%
🇮🇹Italy7.2%

Device Distribution

Desktop19.3%
Mobile80.7%

What keywords does Producthero rank for?

5 keywords
1producthero10.9K vol$1.95
2product hero3.5K vol$1.92
3producthero login390 vol
4samuel watches mens440 vol
5dress new look sale370 vol

How is Producthero's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/6814ce1c3f806f4530bf201c/6814d82f7efc3bb8abfb7064_OG.png

Meta Tags

title39 chars

Producthero - Shopping with Superpowers

description91 chars

International product search engine. We help you find the right product for the best price.

og:title

Producthero - Shopping with Superpowers

languageEN

H1 Tags

h1Boost your Shopping ads on Google

Schema Types

SoftwareApplication

Who works at Producthero?

Loading leads...

What do customers think of Producthero?

Producthero

Producthero

3.3
88 reviews
✓ Claimed

Categories

e-Commerce Service#undefinede-Commerce Solution Provider#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
4.0 days
Claimed Date
3/7/2021

Contact Information

Address:
Stadhouderskade 60
Amsterdam, NL

Reviews (20)

Filter by rating:
Mathieu Peyronnaud
11/13/2025
🇧🇪 Belgium1 reviewsBasicLinkVerified
Experience date: 10/27/2025
Great experience with the team at…

Great experience with the team at ProductHero. Tool works well and definitely enables growth for our clients (we're an agency). Donna ensured a great onboarding for our team and is reactive when we have questions / challenges. Jael is a great ad specialist who has also been a great help with troubleshooting various issues!

Juliette Giovansili
11/3/2025
🇫🇷 France1 reviewsBasicLinkVerified
Experience date: 11/3/2025
Very helpful and reactive

Very helpful and reactive

Company Response11/4/2025

Hi Juliette, Thanks for your very kind words! Producthero Support Team

Joleen Braniff
10/31/2025
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 10/31/2025
I had trouble connecting to GMC & Shell…

I had trouble connecting to GMC & Shell Account. I can’t thank Judith enough, she was fantastic support throughout. Big thanks to Judith

Company Response11/3/2025

Hi Joleen, Thanks so much for your kind words! Producthero Support

Hh
10/2/2025
🇨🇭 Switzerland5 reviewsOrganicUnverified
Experience date: 10/2/2025
Big Thanks to Ronald!!

Big Thanks to Ronald!! He is a very good guy, that helped me a lot. After i had some problem with my products at the Merchant center he solved all this problems by himself i only needed to accept the request link, that he had acces to the Google Ads Account. After that he told me very detailed via E-Mail where the problem is with photos. Thank you very much!

Laurentiu Nascu
9/18/2025
🇷🇴 Romania2 reviewsBasicLinkVerified
Experience date: 9/10/2025
An excellent solution for boosting e-commerce performance

I had a very positive experience with Product Hero. The platform is easy to use and provides powerful tools for optimizing Shopping Ads campaigns. After implementation, we saw a significant increase in ROAS and much better visibility for our products. The support team is professional, quick to respond, and always ready to help. I highly recommend Product Hero to any business that wants to maximize their e-commerce results.

Company Response9/29/2025

Hi Laurentiu, Thanks for sharing this review and your positive feedback. We do our utmost to help our customers both with our tools and our services and therefore we greatly value your feedback! Producthero Support

Frequently Asked Questions about Producthero

What is Producthero's Revenue?
Producthero generates approximately $6M in annual revenue. With 34 employees, that's $186,353 per employee.
What does Producthero do?
International product search engine. We help you find the right product for the best price.
How fast is Producthero growing?
Producthero has declined by 3.1% in the last 6 months according to traffic data. employee count has changed by 36% year over year.
How do people interact with Producthero?
When visiting Producthero, visitors view an average of 2.4 pages per visit, and spend around 3:48 on the site, and the bounce rate is 68.4%.
How do people find Producthero?
1.1M people (99%) visit Producthero directly. 6.9K (1%) find them through organic search. 697 (0%) come through paid advertising.
Who uses Producthero?
Producthero's top market is Netherlands with 262.4K visitors (23.6%). United Kingdom is 2nd with 180.7K (16.2%). Spain is 3rd with 103.7K (9.3%).
What technologies does Producthero use?
Producthero uses 27 technologies across their website including Video, Security, CMS. Key technologies include Vimeo, YouTube Embed, HSTS, Webflow.
Who are Producthero's competitors?
Producthero's main competitors include the D2 collective, Producthero.com, skydreams, ELTEMATE, Bambelo. These companies operate in similar markets and compete for the same customer base.
What do customers think of Producthero?
Producthero has a Trustpilot score of 3.3 out of 5 (3 stars) based on 88 customer reviews.

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About producthero.com

International product search engine. We help you find the right product for the best price.

Company Overview

producthero.com
Website
e-commerce_and_shopping
Industry
#48,031
Global Rank
1.3M
Monthly Visitors
27
Technologies
12+
Employees

Contact producthero.com

Technology Stack

producthero.com uses 27 technologies across their website including Vimeo, YouTube Embed, HSTS, Webflow, and more.

Video

Vimeo, YouTube Embed

Security

HSTS

CMS

Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Translation

Weglot

Traffic & Audience

1.3M
Monthly Visits
38%
Bounce Rate
2.0
Pages/Visit
0:14
Avg. Duration

producthero.com receives approximately 1.3M monthly visitors and ranks #48,031 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:14 on the site.

The majority of producthero.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is producthero.com?
International product search engine. We help you find the right product for the best price.
How much does producthero.com cost?
You can view producthero.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does producthero.com use?
producthero.com uses 27 technologies including Vimeo, YouTube Embed, HSTS, and 21 more. View the full tech stack analysis above.
How do I contact producthero.com?
You can contact producthero.com through their contact page.
What are producthero.com's social media accounts?
producthero.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is producthero.com hiring?
Check producthero.com's careers page for current job openings and opportunities. The company has 12+ known employees.
How popular is producthero.com?
producthero.com receives approximately 1.3M monthly visitors and ranks #48,031 globally. Traffic is growing by 10.8% month-over-month.

Related Searches

producthero.com pricingproducthero.com reviewsproducthero.com alternativesproducthero.com loginproducthero.com careerswhat is producthero.comproducthero.com tech stackproducthero.com contactproducthero.com vs competitorsproducthero.com featureshow to use producthero.comproducthero.com integrations

This page provides publicly available information about producthero.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit producthero.com directly at https://producthero.com.