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ProfitMetrics: Killing ROAS with POAS
How a $6.5M company is rewriting the rules of ad spend with profit-first bidding
While everyone chases the vanity of ROAS, ProfitMetrics.io quietly built a $6.5M business proving that revenue is a vanity metric, but profit is sanity. They've cracked the code on turning ad spend into actual cash, not just top-line noise.
"ROAS doesn't tell you if your ads are actually profitable. POAS does."
The Traffic Paradox
Here's the fascinating data: 67% of ProfitMetrics' traffic comes directly to their site, not through search. That's incredibly high brand recall for a B2B SaaS tool. When marketers need to stop burning money on Facebook and Google ads, they don't search for 'profit analytics'—they type 'profitmetrics.io' directly. That's not SEO success; that's word-of-mouth dominance in a crowded martech space.
The Agency Playbook
With 35 employees generating $6.5M in revenue, ProfitMetrics runs lean (about $185K per employee). But their secret weapon isn't efficiency—it's their specialized team structure. They have dedicated specialists for Meta Ads, Google Ads, and agency support, plus partnership heads in the UK. This isn't a generic analytics tool; it's a precision instrument for agencies and advertisers who've realized that 25% organic search traffic means they're not chasing keywords—they're chasing outcomes.
The company's tech stack reveals their priorities: Tailwind CSS, Bootstrap, DaisyUI, Vite—modern, fast, and developer-friendly. They're not building for enterprise dinosaurs; they're building for agile performance marketers who need real-time profit data, not yesterday's reports. Their 4.4/5 Trustpilot rating from 22 reviews suggests they're still early in volume but crushing it in satisfaction.
- POAS® (Profit on Ad Spend) replaces ROAS as the north star metric
- Direct traffic (67%) proves strong brand recall in a crowded martech space
- Specialized team structure: Meta Ads, Google Ads, and agency support specialists
- Profit-first bidding for Facebook and Google ads (not just revenue tracking)
- Lean operations: $6.5M revenue with just 35 employees
ProfitMetrics is the anti-ROAS tool the market needed
While competitors optimize for revenue, they optimize for your bottom line—and $6.5M in revenue says marketers are listening.
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ProfitMetrics.io | Profit Bidding and POAS® Marketing software
ProfitMetrics makes it possible to do profit bidding and POAS® marketing in advertising channels like Facebook and Google ads. Start a free trial today!
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Reviews (17)
I would highly reccomend profitmetrics
I would highly reccomend profitmetrics. All from their onboarding support to product and features!:) The ability to get server side conversion tracking that counts more accurately and get POAS (profit on ad spend) is something I think all ecommerce stores should have in focus. Many reccomendations from Evensen Marketing
Very positive experience
We received very good support from the ProfitMetrics technical team in making sure the setup of their services was properly integrated in our websites. The ProfitMetrics employees were very knowledgeable, friendly and patient. Recommended.
Profit Metrics does not only offer an…
Profit Metrics does not only offer an incredible Tool for Ecom-Shops (in my point of view, all Shops should use this kind of tool) but has also awesome People behind it - which are (in my experience) transparent, quick and honest! To work with this kind of people is an extra Service, so besides the Tool (POAS, SST, Dashboard, Integrations, etc.) they offer, also the Team is a Bonus. A Tool that helps any Business-/Shop Owner to see more transparent .
Great pice value
Profit Metrics support and account strategists are extraordinary. You guys are great. Thanks for your time and expertise
Great and easy way to track profit for…
Great and easy way to track profit for Google Ads, very good support that solves all issues you will encounter
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About profitmetrics.io
ProfitMetrics makes it possible to do profit bidding and POAS® marketing in advertising channels like Facebook and Google ads. Start a free trial today!
Company Overview
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profitmetrics.io uses 24 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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profitmetrics.io receives approximately 89.7K monthly visitors and ranks #463,978 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:51 on the site.
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