propertyme.com.au
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PropertyMe: The Unsexy Giant of Australian PropTech
How a 48-person team quietly built a $5.6M revenue engine in property management software
While PropTech startups chase AI hype and flashy valuations, PropertyMe is building a boring, profitable empire in Australian property management. With 95,000 monthly visitors and a lean 48-person team, they're the quiet giant in a noisy market.
"In a market obsessed with disruption, PropertyMe proves that reliability and focus can build a more durable business than chasing the next AI feature."
The Self-Serve Powerhouse
PropertyMe's traffic split is telling: 45% direct, 46% organic. This isn't a company burning cash on ads—it's a product that users actively seek out. When your direct traffic nearly matches organic, you've built a habit, not just a website. The 9,300 monthly searches for 'propertyme login' and 'property me login' confirm this is a daily-use tool, not a research destination.
The Moat of Boring Workflows
While competitors race to add blockchain or metaverse features, PropertyMe's tech stack reveals their real focus: reliability. Built on Tailwind, Bootstrap, and PWA technology, they're solving the unsexy problems—automated workflows, online property management, and saving time. Their 1.6/5 Trustpilot rating, however, suggests a critical gap: customer experience isn't keeping pace with product functionality.
The company's leadership under CMO Iris Lever appears focused on sustainable growth rather than blitzscaling. With no funding disclosed, they're likely bootstrapped or running on revenue—giving them freedom from VC pressure but potentially limiting aggressive market expansion. Their dominance in Australian property management (94.4% AU traffic) shows deep local market penetration, but also raises questions about international scalability.
- Dominates Australian propTech with 94% local traffic concentration
- Builds sustainable revenue ($5.6M) without disclosed funding
- Maintains lean operations with 48 employees
- Struggles with customer satisfaction (1.6/5 Trustpilot rating)
- Relies heavily on brand recognition and daily usage
The Boring Business Playbook
PropertyMe proves that in propTech, reliability beats disruption—until your customers start complaining publicly.
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PropertyMe - Online Property Management Software & Trust Accounting Applications, Accounting Systems In the Cloud for Property Managers in Australia
PropertyMe is the most complete cloud property management software for property managers. Save time with automated workflows and online property management.
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Reviews (20)
First Choice for Cloud PM Software
The wait for a well developed and progressive "Cloud Based" Property Management Software has ended. Other software developers are trying to get an online product available which to date does not contain all features that are required by the end user. PropertyMe gives the user sufficient functions to be able to operate a Real Estate Property Management business. Not only that but the software is being regularly updated with new features that are automatically installed. The ability to have Owners & Tenants access data via individual Portals is well in front of what other developers are trying to achieve PropertyMe should be everyone's first choice for Property Management Software.
I have used three other systems and PropertyMe is far better
I have used three other property management programs and PropertyMe is by far the best I have ever used. I have shown a number of other property managers that currently use other systems (ones I haven't used) and they are blown away with how easy it is to use.
Mostly a great product
Mostly a great product. Has some glitches but I would definitely recommend the product. Unfortunately I have been spoken to very rudely by 2 customer service representatives and they have definitely tarnished my opinion of the company. Very argumentative and rude even though I never said anything to deserve to be spoken to in that manner. It's like I caught them on a bad day and they decided it was okay to treat me like a lesser human. Most of them are really nice and a pleasure to deal with so it was very disappointing to have these unprovoked experiences.
Very Flaky
Very Flaky, poorly tested, lots of bugs. Using as an owner. Couldnt download any statements, just the whirling wheel. Today I cant even view the pages, Logging in takes me to a blank page with their watermark logo. And when I can get on via a page link I only see my profile and all menu options just refresh the profile page or i get a blank page. Having to do lots of workarounds to use properly. Tried on several devices and browsers, each one a different result, all with issues.
As a property owner/investor
As a property owner/investor I have a number of properties which are managed by property management agents who unfortunately use Propertyme. The agent sends me property inspection reports and when I log in I am unable to read my reports due to an obvious glitch and Propertyme don't seem to want to talk they just want to send emails giving me the run around. Quite honestly I do not think that they deserve the 1 star. When appointing an agent to manage your property just make sure they do not use propertyme
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About propertyme.com.au
PropertyMe is the most complete cloud property management software for property managers. Save time with automated workflows and online property management.
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propertyme.com.au uses 26 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
propertyme.com.au receives approximately 95.8K monthly visitors and ranks #353,209 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:41 on the site.
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