protolink.com
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The Invisible Infrastructure of Smart Devices
A 6-person team building the plumbing for the industrial IoT revolution
While the world obsesses over flashy consumer IoT gadgets, ProtoLink is quietly building the critical infrastructure that makes industrial machines talk to each other. This isn't about smart fridges—it's about connecting hospital pumps and factory equipment that power our physical world.
"In industrial IoT, the most valuable companies aren't the ones with the flashiest UI—they're the ones that make legacy machines speak modern protocols."
The Niche of Niche Problems
ProtoLink's 6-person team is hyper-focused on a specific pain point: connecting legacy industrial equipment to modern software systems. Their 'pump server hospital' keyword data reveals they're solving problems for healthcare facilities where equipment uptime isn't just convenient—it's life-critical. This isn't mass-market software; it's surgical tooling for facilities managers who need reliability over features.
The Anti-VC Growth Story
Most startups chase exponential growth and VC funding. ProtoLink has $0 in external funding and focuses on sustainable revenue instead. With $400K in annual revenue and just 6 employees, they're generating ~$67K per employee—a strong efficiency metric that suggests deep expertise rather than scaled inefficiency. They're not building for acquisition; they're building for longevity.
Their technology stack tells a story of pragmatism over hype. They're using jQuery alongside modern tools like Tailwind CSS and Core.js—a sign of a team that's been around long enough to know that stability matters more than using the latest framework. The inclusion of reCAPTCHA and Google Analytics suggests they're building web interfaces for operators, not just APIs for machines.
- Solves the 'last mile' problem in industrial IoT—connecting physical equipment to digital dashboards
- Targets high-stakes environments (hospitals) where failure isn't an option
- Operates with extreme capital efficiency: $400K revenue on 6 people with no funding
- Uses battle-tested tech stack rather than chasing bleeding-edge frameworks
The Unsexy Billion-Dollar Opportunity
While startups chase consumer IoT hype, ProtoLink is building the industrial plumbing that actually powers our physical world—and getting paid for it.
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protolink.com uses 16 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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