proton.ai
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Proton AI: The CRM That Actually Gets Distribution
How a 59-person team is quietly winning the B2B distribution market with AI
While Salesforce and Hubspot fight for the enterprise, Proton AI is building a $7.7M business by solving one brutally specific problem: CRM for distributors who hate CRM. They're not trying to be everything for everyone—they're obsessed with the messy reality of wholesale, manufacturing, and supply chain.
"Proton isn't selling features—they're selling the absence of friction for sales reps who live in trucks, not offices."
The Invisible Product
Here's the telling detail: 60% of their traffic is direct. That's not SEO magic or paid ads—it's word-of-mouth in an industry where referrals move markets. When a distributor's VP of Sales sees a competitor's rep closing deals 30% faster, they don't Google 'best CRM'—they ask who they use. Proton's growth is built on that conversation.
The AI Narrative
Their tagline is 'powered by AI,' but the real story is specificity. Search volume reveals the truth: 'does proton.ai crm have cpq' gets 190 monthly searches. That's not a generic buyer—that's a distribution professional mid-purchase decision, validating features that matter in their world. Proton wins by answering questions Salesforce won't even acknowledge exist.
The tech stack tells a story of pragmatism. jQuery and Bootstrap aren't sexy, but they're battle-tested and load fast on any device—critical for sales reps in warehouses with spotty connections. Tailwind and Vite show modern thinking where it counts: developer velocity. This isn't a VC-funded rocket ship burning cash on trendy frameworks; it's a lean machine built for the long haul.
- Founder Benjamin Cohen's LinkedIn shows 1st-degree connections in distribution, not SaaS—domain expertise baked in
- Their 'careers' page gets 140 monthly searches—people are actively looking to join, not just evaluate
- The absence of a public valuation is a feature, not a bug: sustainable growth over hype cycles
The Boring Billion-Dollar Playbook
While AI startups chase AGI, Proton is building a boring, profitable, defensible business by being the CRM that distributors actually use—not just buy.
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Proton CRM Home
Grow your business with a CRM purpose-built for distributors, powered by AI. Centralize info, foster accountability, and focus your team’s efforts.
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About proton.ai
Grow your business with a CRM purpose-built for distributors, powered by AI. Centralize info, foster accountability, and focus your team’s efforts.
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proton.ai uses 26 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.
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Vimeo
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Font Awesome, Google Fonts
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HSTS
CMS
Contentful, Webflow
CDN
jsDelivr
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AWS CloudFront
Traffic & Audience
proton.ai receives approximately 34.8K monthly visitors and ranks #848,950 globally. The website has a bounce rate of 26% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 3:32 on the site.
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