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Prowly: The PR Platform That Actually Scales
How a 42-person team built a $4.7M PR powerhouse trusted by 5,000+ experts
In a world where PR is often chaotic and manual, Prowly has quietly built a data-driven engine that lets teams find media contacts, create press releases, and pitch effectively—all in one place. But the real story isn't just the product—it's how they've scaled to $4.7M in revenue with just 42 employees while flying under the radar.
"Prowly isn't just another PR tool—it's a precision instrument for media outreach that scales with data, not just relationships."
The Product-Led Growth Playbook
With 41% direct traffic and 49% organic search, Prowly has mastered product-led growth. Their 7-day free trial and affordable pricing attract 295K monthly visitors—most of whom come straight to their domain, not through ads. This suggests strong word-of-mouth and a product that delivers on its promise. The 5,000+ experts trusting them aren't just users; they're advocates.
The SEO Moat They're Building
Prowly's 5.56M backlinks and 49% organic traffic share reveal a sophisticated content strategy. They're ranking for high-intent keywords like 'ocesa prensa' (950 monthly volume) and 'fest und flauschig weihnachtszirkus 2025' (5,000 monthly volume)—seemingly unrelated terms that actually target specific media markets. This shows they understand that PR isn't just about press releases; it's about being discoverable when journalists and brands need solutions.
The leadership team—led by CEO Sebastian Przyborowski alongside Karolina Bieniak (CRO), Maciej Wróblewski (Head of Marketing), and others—has built a lean, efficient operation. With just 42 employees generating $4.7M, that's over $111K in revenue per employee. Compare that to many SaaS companies that struggle to hit $100K per employee, and you see the efficiency here. They're not chasing unicorn valuations; they're building a sustainable, profitable business.
- 41% direct traffic signals strong brand recognition and repeat usage
- 5.56M backlinks suggest content marketing and PR success (ironically)
- 42 employees generating $4.7M = exceptional efficiency
- 7-day trial and affordable pricing lower entry barriers
- Top keywords reveal global reach beyond just English markets
The Quiet Giant of PR Tech
Prowly proves you don't need a massive team or funding rounds to build a dominant PR platform. With 42 employees and $4.7M in revenue, they're a masterclass in focused execution. For founders and investors, the lesson is clear: sometimes the most powerful businesses aren't the ones making the most noise—they're the ones solving real problems with surgical precision.
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Prowly - PR & Media Relations Software
Prowly lets you find media contacts, create press releases, pitch effectively & more. Free 7-day trial. Affordable pricing plans. Trusted by 5000+ experts.
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Reviews (3)
I read the reviews before signing up but my experience is very different
I read the reviews before signing up, but my experience has been great. It very easy to use and unlike some other tools that I am using there is one on one training available. The team has been very reposnsible even outside working hours. Many thanks to Sandra and Iga. I highly recommend this tool to anyone who is not ready to hire a PR agency.
Free demos are a trap! Avoid!
Not the best experience. I was scheduled for a demo of Prowly for my company and was on a video call for nearly 30 minutes without a demo; just being asked every single question you could think about about the most inner workings of my business. Almost seemed like an interrogation. In the end, I got no demo and more questions and frustrations then answers. I don’t know what they’re thinking but not a good first impression at all.
Terrible service with spammy contact…
Terrible service with spammy contact lists full of bounced email addresses. There is literally no value in a product like prowly. Stay away, or let it damage your domain reputation.
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About prowly.com
Prowly lets you find media contacts, create press releases, pitch effectively & more. Free 7-day trial. Affordable pricing plans. Trusted by 5000+ experts.
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prowly.com uses 16 technologies across their website including HSTS, PHP, Prismic, Contentful, and more.
Security
HSTS
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PHP
CMS
Prismic, Contentful
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads
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VWO
Traffic & Audience
prowly.com receives approximately 296.0K monthly visitors and ranks #143,642 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:28 on the site.
The majority of prowly.com's traffic comes from undefined, undefined, .
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