punchh.com
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Punchh: The Silent Giant of Restaurant Loyalty
With 76% direct traffic, Punchh isn't marketing to consumers—they've become the operating system for the industry
While tech giants battle for consumer attention, Punchh built a $62M empire by selling invisible infrastructure to restaurants. Their secret? Making loyalty so seamless that 2.1M monthly users visit without a single ad dollar.
"76% direct traffic isn't a marketing metric—it's a product moat. Customers don't find Punchh; they live in it."
The Infrastructure Play
Punchh's traffic profile reveals a B2B2C masterclass. Only 7% comes from organic search because they don't need brand awareness—they need restaurant POS integration. When Chipotle customers redeem rewards, they're not searching 'Punchh'; they're tapping 'rewards' in the Chipotle app. That's 2.1M monthly visits driven by enterprise contracts, not SEO.
Enterprise Gravity
The keyword data tells the real story: 'log into punchh' (240 volume) and 'snooze and punchh' (130 volume) aren't consumer queries—they're franchise employees and merchants managing daily operations. This isn't a consumer app; it's a workforce tool that happens to power loyalty for 200+ brands including Yum Brands, Pizza Hut, and Popeyes.
Shyam Rao's team cracked the code on restaurant retention by owning the entire stack. While competitors sell software, Punchh sells outcomes: 25% increases in visit frequency, 2x higher LTV. Their $71.1M funding went to building integrations, not billboards.
- Enterprise-first product strategy creates natural monopolies in POS ecosystems
- Direct traffic dominance proves stickiness—restaurants don't churn, they expand
- The 180-volume query about promo vs coupon codes shows they're educating merchants, not consumers
The Real Product is the Network
Punchh's 2.1M visits aren't users—they're 2.1M daily moments where loyalty infrastructure wins or loses. For founders: stop chasing consumers, start owning the workflow.
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About punchh.com
Company Overview
Technology Stack
punchh.com uses 26 technologies across their website including Vimeo, Font Awesome, PHP, and more.
Video
Vimeo
Fonts
Font Awesome
Programming Languages
PHP
CMS
Framer, WordPress
Privacy & Consent
Cookiebot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
punchh.com receives approximately 2.1M monthly visitors and ranks #25,958 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:31 on the site.
The majority of punchh.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about punchh.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit punchh.com directly at https://punchh.com.