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Qzzr: The 18-Person Quiz Machine
How a lean team built a $1.6M revenue engine in the crowded engagement space
In a market saturated with heavy enterprise platforms, Qzzr carved a niche by being the lightweight, no-credit-card-required alternative for marketers. With just 18 employees, they generate $1.6M in annual revenue by mastering the art of interactive content.
"They aren't trying to be Salesforce; they are the Swiss Army knife for content marketers who need engagement data yesterday."
The Lean Operator Profile
Qzzr operates with a density of revenue per employee that most SaaS startups envy—roughly $89k per head. This isn't a company burning cash on growth; it's a precision instrument. Their traffic profile reveals a mature audience: 45% direct traffic indicates strong brand recall and a sticky user base that doesn't need to be retargeted.
The SEO & Keyword Strategy
While generic terms like 'quiz maker' are fiercely competitive, Qzzr's keyword data shows a smart long-tail strategy. They rank for high-volume terms like 'quizzr' (46k volume) and 'quizzr ai' (1.4k volume), capturing users specifically looking for AI-assisted creation. The 41% organic search traffic share proves their content marketing is doing the heavy lifting.
The technology stack reveals a pragmatic approach. They utilize jQuery and Bootstrap—technologies often criticized by modern developers but chosen for stability and rapid development. This suggests a team focused on shipping features over chasing the latest framework trends. It’s a utilitarian stack for a utilitarian product.
- Niche Dominance: They own the 'quiz for marketers' angle rather than trying to be a generic survey tool.
- Capital Efficiency: $1.6M revenue with 18 employees is a model of bootstrapped efficiency.
- Traffic Quality: 45% direct traffic is a rare metric for non-unicorn companies, signaling high user loyalty.
The Quiet Giant of Interactive Content
Qzzr proves that you don't need 100 employees or Series B funding to build a sustainable, profitable SaaS business. They are the definition of a 'boring' business that prints money by solving a specific pain point with surgical precision.
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Open Graph Image

https://qzzr.com/wp-content/uploads/2025/03/qzzr-quizmaker-logo.webp
Meta Tags
Qzzr.com - Create Viral Quizzes Free - Qzzr Free Quiz Maker
Create interactive quizzes, surveys, and polls with Qzzr – the quiz maker for marketers and creators. Try it free, no credit card required.
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About qzzr.com
Create interactive quizzes, surveys, and polls with Qzzr – the quiz maker for marketers and creators. Try it free, no credit card required.
Company Overview
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Technology Stack
qzzr.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Advertising
Microsoft Ads
Forms
Typeform
Traffic & Audience
qzzr.com receives approximately 60.3K monthly visitors and ranks #481,997 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 1:43 on the site.
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