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RealPars: The Industrial Automation Unicorn You've Never Heard Of
How a 22-person team built a $5.4M revenue powerhouse teaching factory floors to code.
While Silicon Valley obsesses over AI and SaaS, a Dutch startup quietly dominates the industrial automation education market. RealPars isn't just teaching PLC programming—they're building the operating system for the modern factory floor, one YouTube subscriber at a time.
"RealPars proves that in B2B education, you don't need a massive team—just a clear mission and perfect execution."
The YouTube-to-Revenue Engine
RealPars has cracked the code on industrial education marketing. With 52% organic traffic and a dominant YouTube presence, they've turned free content into a $5.4M revenue machine. Their secret? Deep, technical tutorials that solve real problems for engineers, not surface-level fluff. The result: 230,670 monthly visitors who aren't just browsing—they're buying.
The 22-Person Powerhouse
With just 22 employees, RealPars generates more revenue per person than most tech startups. That's $245K per employee annually—numbers that would make any SaaS founder jealous. Their lean structure isn't a limitation; it's a competitive advantage. Every employee is a specialist, every course is polished, and every interaction feels personal.
- Dominates niche industrial automation keywords (380 monthly searches for 'smoke detection systems')
- Leverages YouTube as primary acquisition channel (not just a content afterthought)
- B2B and B2C hybrid model—serves individual engineers and enterprise clients
- Built on modern tech stack (Tailwind, Cloudflare) despite serving traditional industries
The real genius of RealPars isn't just their content—it's their positioning. While competitors try to be everything to everyone, RealPars focuses on the unsexy world of industrial automation. They're not teaching coding to teenagers; they're teaching engineers how to program Siemens PLCs and troubleshoot laser distance sensors. This specificity creates defensible moats.
The Industrial Education Playbook
RealPars proves that in B2B education, depth beats breadth. They're not just a course platform—they're the trusted voice in industrial automation, one technical tutorial at a time.
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Online Industrial Automation & Engineering Courses | RealPars
RealPars offers a wide range of online courses in industrial automation, PLC programming, control systems, and more. Enhance your technical skills with expert-led training and resources tailored for engineers and professionals.
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About realpars.com
RealPars offers a wide range of online courses in industrial automation, PLC programming, control systems, and more. Enhance your technical skills with expert-led training and resources tailored for engineers and professionals.
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realpars.com uses 24 technologies across their website including Google Fonts, HSTS, PHP, and more.
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realpars.com receives approximately 230.7K monthly visitors and ranks #191,765 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:35 on the site.
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