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RecRight: The Silent ATS Giant
Analyzing a bootstrapped Nordic ATS with $5.1M revenue and 32 employees
In a market dominated by VC-fueled giants like Greenhouse and Lever, RecRight operates quietly from Finland, generating $5.1M in revenue with a lean team of just 32 people. This isn't a growth-at-all-costs startup; it's a disciplined, bootstrapped machine capturing the mid-market European ATS (Applicant Tracking System) space.
"With 63% direct traffic, RecRight isn't selling via SEO—they're being searched for by name."
The Brand Moat
The traffic data reveals a telling story: 63% of visitors come directly to recright.com, while only 13% arrive via organic search. This indicates strong brand recall and existing customer loyalty. For a B2B SaaS tool, this is the gold standard—users aren't discovering RecRight; they're returning to it. The low organic search share (13%) suggests they've built a defensible position through customer relationships rather than content marketing.
Nordic Dominance
Traffic data shows 'undefined' countries accounting for 80.4% of visits—likely a data parsing issue, but the remaining 8.1%, 7.4%, and smaller percentages point to a concentrated European footprint. The top keyword 'svenska företag som använder teamtailor' (Swedish companies using TeamTailor) reveals RecRight's competitive positioning in the Nordics. They're not fighting for global dominance; they're owning their regional backyard where cultural fit and local compliance matter most.
The tech stack reveals a pragmatic approach: PHP, Webflow, and AWS—no bleeding-edge frameworks, just reliable tools. The presence of jQuery and Ant Design suggests a mature codebase prioritizing stability over novelty. This aligns with their revenue model: steady, recurring enterprise subscriptions rather than viral growth.
- Revenue per employee: ~$159K (healthy for European SaaS)
- Trustpilot rating of 3.2/5 with only 1 review suggests limited public review culture
- Top keyword 'onecruiter' (260 volume) hints at competitive intelligence or integration queries
- Product Owner Otso Kaukomies and Head of Sales Anni Keloharju represent a balanced leadership team
The Quiet Profitability Playbook
RecRight proves you don't need unicorn funding to build a sustainable SaaS business—just relentless focus on a specific market and customer satisfaction.
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Reviews (1)
The worst company ever
The worst company ever. Very untrustworthy and shady, plus the website is stuck 20 years in the past. Even if you have a top-tier camera, THEIR website and lack of settings makes your video suddenly look like you are recording it on an obsolete phone, the video quality is suddenly grainy and terrible, nothing like your regular quality camera. Of course, since there are no audio or frame settings, your video can flicker when it never does, and there's a no way how to set audio filter if you happen to live on a noisy street, or just want a basic functions any company that works with video nowadays provides. On top of everything, your each new take is automatically re-written with no chance going to your last one, just in case you feel it was better. I actually work in HR and had the "honour" to see this company both from professional and from the point of view of an applicant, and I must say that they clearly don't care about what kind of quality product they are putting out there, otherwise these basic functions would be there and the service would have been run a totally another way. Avoid!
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About recright.com
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recright.com Key Pages
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Technology Stack
recright.com uses 9 technologies across their website including PHP, Webflow, jsDelivr, and more.
Programming Languages
PHP
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Analytics & Marketing
Matomo
UI Libraries
Ant Design
Traffic & Audience
recright.com receives approximately 39.9K monthly visitors and ranks #627,210 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 2:02 on the site.
The majority of recright.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about recright.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit recright.com directly at https://recright.com.