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Redstor: The Unsung Hero of Enterprise Cloud Backup
A $27M revenue machine quietly dominating the MSP backup space with a 176-person team.
In a world obsessed with flashy SaaS unicorns, Redstor is building an empire in the shadows of enterprise data protection. With 176 employees and $27.1M in revenue, they're not chasing trends—they're securing the digital backbone of businesses that can't afford to lose a single byte.
"Redstor isn't just another backup vendor—they're the invisible infrastructure partner for MSPs who need margin-friendly, multi-tenant solutions that actually work."
The MSP Whisperer
Redstor's genius lies in its laser focus on the Managed Service Provider (MSP) channel. While competitors chase enterprise direct sales, Redstor built a multi-tenant platform that lets MSPs resell enterprise-grade backup with healthy margins. Their 176 employees aren't spread thin—they're concentrated on solving one problem: making backup recovery fast, reliable, and profitable for partners.
The SEO Moat
With 42% organic traffic and direct traffic at 45%, Redstor has built a defensible acquisition channel. Their top keywords reveal deep technical intent: 'redstor vss failed to prepare backup' (170 monthly searches) and 'how to configure redstor to backup exchange server' (190 searches). These aren't vanity queries—they're problem-solving searches from sysadmins in crisis mode, indicating high commercial intent and sticky customers.
The tech stack tells a story of modern efficiency: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development, plus PWA capabilities for mobile management. But the real magic is their multi-tenant architecture—allowing MSPs to manage hundreds of clients from a single pane of glass while maintaining strict data isolation.
- Multi-tenant platform designed specifically for MSP margin optimization
- Enterprise-grade features (Exchange, ESE, VSS) at MSP-friendly pricing
- Strong technical SEO capturing high-intent backup failure queries
- 176-person team focused on product vs. sales bloat (typical SaaS ratio)
The Quiet Giant of Backup
Redstor proves that boring infrastructure, when executed with MSP-focused precision, can generate $27M in revenue without the hype cycle. For founders: this is the playbook for building a defensible B2B moat. For investors: look beyond the shiny objects to the infrastructure players quietly printing revenue.
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Enterprise Cloud Backup and Recovery Solutions
Enterprise Cloud Backup and Recovery Solutions, Multi-Tenant Platform. A Revenue-Generating, Risk-Reducing, Margin-Friendly MSP Partner.
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About redstor.com
Enterprise Cloud Backup and Recovery Solutions, Multi-Tenant Platform. A Revenue-Generating, Risk-Reducing, Margin-Friendly MSP Partner.
Company Overview
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Technology Stack
redstor.com uses 27 technologies across their website including Wistia, Vimeo, Adobe Fonts, Google Fonts, Sentry, and more.
Video
Wistia, Vimeo
Fonts
Adobe Fonts, Google Fonts
Error Tracking
Sentry
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
redstor.com receives approximately 21.3K monthly visitors and ranks #1,063,563 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:57 on the site.
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