rekor.ai
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Rekor: The AI Engine for Roadway Intelligence
How a $33M revenue company is turning traffic data into a national intelligence asset
While most mobility startups focus on autonomous vehicles, Rekor is building the nervous system for every road in America. They're not just counting cars—they're turning asphalt into actionable intelligence for governments, law enforcement, and smart cities.
"Rekor isn't selling software—they're selling the ability to see everything that moves on public roads in real-time."
The Invisible Infrastructure
With 209 employees generating $33.3M in revenue, Rekor operates at a $159K revenue per employee ratio—remarkable for a hardware-heavy infrastructure play. Their 48% direct traffic suggests a captive B2G audience that types 'rekor.ai' directly into their browser, indicating sticky government contracts and repeat usage. This isn't viral growth; it's institutional adoption.
The Data Moat Strategy
Rekor's genius lies in its vertical integration. They collect mobility data via cameras and sensors, connect it through proprietary AI, and organize it for specific use cases: traffic management, tolling, and public safety. Unlike pure-play software companies, Rekor's physical deployment creates a massive barrier to entry. Once a city installs Rekor's hardware, switching costs are astronomical.
The company's NASDAQ listing (REKR) and focus on investor relations keywords like 'rekor systems investor relations' reveals their capital markets strategy. They're not just building product—they're building a public market narrative around 'revolutionary roadway intelligence.' The top keyword 'rekor' (2,190 monthly searches) shows strong brand recognition, while 'rekr' (1,610 searches) indicates active stock traders monitoring the ticker.
- Physical-first approach: Hardware deployment creates switching costs
- B2G focus: 48% direct traffic signals institutional relationships
- Vertical integration: Owns data collection, processing, and delivery
- Public market narrative: NASDAQ listing with infrastructure positioning
The Infrastructure Bet
Rekor is a bet on physical AI infrastructure, not software. In an era of remote work and reduced commuting, they're betting that governments will pay more, not less, for intelligent traffic management and public safety monitoring.
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Rekor - Delivering Revolutionary Roadway Intelligence
Rekor collects, connects, and organizes the world’s mobility data to deliver revolutionary, AI-driven roadway intelligence. NASDAQ: REKR
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About rekor.ai
Rekor collects, connects, and organizes the world’s mobility data to deliver revolutionary, AI-driven roadway intelligence. NASDAQ: REKR
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rekor.ai uses 17 technologies across their website including UserWay, Vimeo, HSTS, and more.
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HSTS
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AWS CloudFront
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HubSpot
Traffic & Audience
rekor.ai receives approximately 26.2K monthly visitors and ranks #1,080,998 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:35 on the site.
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