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Relay: The Silent Giant of E-commerce Delivery
How a 170-person team built a $39.8M logistics network without anyone noticing
In the shadow of Amazon's logistics empire, Relay quietly processes millions of packages daily for mid-market e-commerce brands. With 2.6M monthly visitors and $39.8M in revenue, they've built something most founders only dream of: a profitable, tech-enabled delivery network that doesn't need to shout.
"They're not building a delivery app—they're building the infrastructure layer for e-commerce's middle class."
The Hidden Traffic Engine
49% of Relay's traffic is direct, not organic. This isn't SEO magic—it's product-market fit. When nearly half your users type your domain directly, you've become infrastructure. Their top keyword 'relay' gets 190K monthly searches, but 'relay tracking' (7.5K) reveals the real game: they're the tracking layer for thousands of e-commerce brands. Customers don't search for Relay—they search for Relay tracking.
The 170-Person Powerhouse
At $39.8M revenue with 170 employees, Relay generates $234K per employee. That's SaaS-level efficiency for a logistics company. Their $48.8M in funding isn't for growth hacking—it's for network density. While others burn on customer acquisition, Relay's 49% direct traffic suggests they're building a moat through operational excellence, not marketing spend.
- 49% direct traffic = infrastructure status, not just a vendor
- 3.9/5 Trustpilot with 55K+ reviews = scale at volume
- Top keyword 'relay' (190K searches) = brand equity in logistics
- 170 employees, $39.8M revenue = $234K/employee efficiency
The Trustpilot data tells the real story: 55,679 reviews at 3.9 stars. In logistics, that's not just good—it's exceptional. Every review represents a delivered package, a customer interaction, a piece of the network. This isn't a startup experimenting with delivery; it's a mature network scaling through operational density.
Relay is playing chess, not checkers
While others chase GMV, they're building the rails for e-commerce's next $100B. The question isn't if they'll win—it's how many will notice before they do.
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Relay
Relay is a tech-enabled delivery network, empowering businesses to grow and elevate their e-commerce operations.
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Reviews (20)
God has plan.. he wants to kiss me……..
Whatever god made for me , all did that. Everything is for me in his name Jesus ( my father, mother, brother. Sister. Friend and my husband) Amen
Good sarwas
Good sarwas
Speedy recovery!
Delivery was really quick thanks relay am very much pleased😊
Happy customer in London
Communication before the goods were delivered was clear and to the point. The package was delivered between the allocated time slot. The delivery driver made the attempt to ring the doorbell unlike other drivers working for other businesses. He was nice and polite. Please maintain this level of standard. Thank you
Lovely experience with reply and good…
Lovely experience with reply and good delivery service
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About relaytech.co
Relay is a tech-enabled delivery network, empowering businesses to grow and elevate their e-commerce operations.
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relaytech.co uses 17 technologies across their website including HSTS, Webflow, AWS CloudFront, and more.
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relaytech.co receives approximately 2.7M monthly visitors and ranks #27,599 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:01 on the site.
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