While Silicon Valley chases the next unicorn, a 100-year-old tea company in the UK quietly built a digital empire that converts 50% of its traffic from organic search. Ringtons isn't just selling biscuits and tea—they're mastering the art of heritage-meets-modern-commerce.

"Ringtons proves that legacy brands don't need to reinvent themselves—they just need to execute better than everyone else."

The tech stack reveals a modern approach: Tailwind CSS, Vite, and PWA capabilities show they're not resting on legacy systems. They're building for speed and mobile experience, critical for a customer base that shops for gifts and groceries on-the-go. The presence of Ant Design and Bootstrap suggests a team that values rapid, consistent UI development without reinventing the wheel.

• B2B & B2C Hybrid Model: They serve both individual consumers and business clients (note the 'Head Beverages for Business' role)
• Gift-First Strategy: Hampers and occasion-based products drive higher AOV than everyday tea
• Manufacturing Control: With a Head of Manufacturing on the leadership team, they control quality end-to-end
• UK-Centric Growth: 91.6% traffic from undefined (likely UK) suggests untapped international potential