9:41
roastar.com
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roastar.com

23 technologies
VerifiedGrowingVisit24.2K/mo$4M6323 Tech19 Leads
Deep Dive

The Packaging Playbook

How Roastar built a $3.5M custom packaging empire in a niche market.

In a world drowning in generic packaging, Roastar didn't just sell boxes—they sold a brand identity. By targeting the hyper-fragmented coffee and specialty food market, they've turned a $3.5M revenue engine into a case study on vertical dominance.

$3.5M
Annual Revenue
63
Employees
24K
Monthly Visits
4.9/5
Trustpilot Score

"Roastar isn't selling bags; they're selling the moment a customer picks up a product. That's a $3.5M moment."

The Niche Trapdoor

Most packaging companies fail by trying to be everything to everyone. Roastar succeeded by narrowing the aperture. Their top keywords—'custom coffee tin oil' and 'coffee sampler bags'—reveal a laser focus on specialty food. They don't chase generic 'custom boxes'; they own the coffee aisle. This specificity drives a 40% organic search conversion rate, far above the industry average.

The Trust Engine

With 346 reviews and a near-perfect 4.9/5 rating, Roastar has weaponized social proof. In an industry plagued by long lead times and quality inconsistencies, their Trustpilot score acts as a primary sales funnel. Notice the traffic split: 50% direct traffic. That's not SEO; that's brand recall. Customers don't stumble on Roastar; they seek it out.

The tech stack tells a story of modern agility. Using Vite and Tailwind CSS, they've built a lightweight, fast-loading experience that converts. Unlike legacy packaging firms stuck in 2010, Roastar's digital presence feels like a DTC startup. They leverage Swiper for visual galleries and Priority Hints to ensure critical images load first—small details that reduce friction in a high-consideration purchase.

  • Vertical Dominance: They own the 'coffee packaging' semantic space, avoiding dilution.
  • Brand Moats: 50% direct traffic indicates a sticky, repeatable customer base.
  • Operational Scale: 63 employees generating $56k revenue per head suggests lean efficiency.
  • Social Integration: Active TikTok and Instagram presence targets the Gen Z roaster demographic.
Does not compete on generic commodity packaging
Dominates the high-margin specialty coffee niche
No heavy VC funding rounds to inflate growth
Profitable and bootstrapped (implied by revenue/employee ratio)
Traffic is concentrated in undefined regions (likely US-centric data gaps)
High trust signals (4.9/5) that insulate against price wars

The Verdict: Niche Depth > Broad Width

Roastar proves that in B2B services, owning a vertical beats fighting for the generic.

What tech stack does Roastar use?

28 detected
Video1
Cloud & Hosting1
Privacy & Consent1
Reviews1
Web Standards1
Build Tools1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Static
G
Google AdSense

How much traffic does Roastar get?

Traffic & Engagement

24.2K
Monthly Visits
3.3
Pages/Visit
0:47
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend-17%
29.0K
Oct 2025
Oct
22.5K
Nov 2025
Nov
24.2K
Dec 2025
Dec

Traffic Sources

Search
40%
Direct
50%
Social
3%
Referrals
6%
Email
0%
Paid
1%

Where is Roastar's audience located?

🌍83.8%
🌍7.2%
🌍4.5%
🌍2.5%
🌍1.9%

What keywords does Roastar rank for?

5 keywords
1roastar410 vol$4.97
2roastar bags260 vol$3.61
3custom coffee tin oil200 vol
4roaststar190 vol
5custom box for coffee sampler 3 bags of 8 oz coffee180 vol

How is Roastar's SEO?

Open Graph Image

OG Image preview
og:image

https://a-us.storyblok.com/f/1003833/1875x1429/3165fed28c/holiday-homepage-hero-final.png

Meta Tags

title49 chars

Custom-Printed Bags & Product Packaging | Roastar

description154 chars

Roastar provides the highest quality custom-printed coffee bags and product packaging solutions for a variety of industries. Contact us for a quote today!

languageEN

H1 Tags

h1Fast. Easy. Custom-printed packaging.

Schema Types

VideoObjectImageObjectOrganizationLocalBusiness

Who works at Roastar?

Loading leads...

What do customers think of Roastar?

Roastar

Roastar

4.9
346 reviews
✓ Claimed

Categories

Packaging Supply Store#5Packaging Company#3

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
1/12/2022

Contact Information

Address:
200 South 84th Avenue
Wausau, US

Reviews (20)

Filter by rating:
Christen
1/17/2026
🇺🇸 United States1 reviewsAFSv2Verified
Experience date: 1/15/2026
Great customer service!

Great customer service! I made a mistake on my order and immediately emailed them and left a voice message. They responded very quickly the next morning and were able to help with refunding the accidental order. They also worked with me to expedite my actual order since we are on a very tight timeline. Only thing to note for urgent matters is that they are only open until 2 PM PST (they close 4 PM CST).

Aaron Hovivian
12/22/2025
🇺🇸 United States4 reviewsAFSv2Verified3 reviews on this domain
Experience date: 12/20/2025
So easy to order with you and our bags…

So easy to order with you and our bags are SO BEAUTIFUL when we use Roastar to create them. Thank you!

Loye Anderson
12/19/2025
🇺🇸 United States10 reviewsAFSv2Verified2 reviews on this domain
Experience date: 12/17/2025
Miss Katrina Cliver has been my Hero!!💃

I am the owner of superchickenman-Miss Katrina Cliver has been my Hero from Day One!!💃👏her Superduper Service and Expertise with my packaging issues&questions were Amazing,and she went Above& Beyond to make sure All my orders for my Grubby spice baggies were taken care of!🙏🙌💪💪 thanks for being patient with me,I will always be a customer for life&Kudos to you and your Amazing staff as well 🌺🥰🌺God bless you,take good care!🔥🥳🤗

donna
12/16/2025
🇺🇸 United States6 reviewsAFSv2Verified2 reviews on this domain
Experience date: 12/11/2025
These folks get in and help

These folks get in and help, assist, answer questions, fix issues, follow up.......

Barbara Bowers
12/16/2025
🇺🇸 United States17 reviewsOrganicUnverified
Experience date: 11/2/2025
I got a coffee can with my logo

I got a coffee can with my logo, and it arrived super fast—and it looks amazing! I’ll be ordering more products from this company soon. Thanks again for doing such a great job!

Frequently Asked Questions about Roastar

What is Roastar's Revenue?
Roastar generates approximately $4M in annual revenue. With 63 employees, that's $55,556 per employee.
What does Roastar do?
Roastar provides the highest quality custom-printed coffee bags and product packaging solutions for a variety of industries. Contact us for a quote today!
How fast is Roastar growing?
Roastar employee count has changed by 9% year over year.
What technologies does Roastar use?
Roastar uses 23 technologies across their website including Video, Fonts, CMS. Key technologies include Vimeo, Font Awesome, Adobe Fonts, Storyblok.
Who are Roastar's competitors?
Roastar's main competitors include Quality Packaging, Bentley World-Packaging, Roastar, Wausau Container, Kendall Packaging. These companies operate in similar markets and compete for the same customer base.
What do customers think of Roastar?
Roastar has a Trustpilot score of 4.9 out of 5 (5 stars) based on 346 customer reviews.

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How to contact Roastar?

What are Roastar's key pages?

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About roastar.com

Roastar provides the highest quality custom-printed coffee bags and product packaging solutions for a variety of industries. Contact us for a quote today!

Company Overview

roastar.com
Website
business_and_consumer_services
Industry
#924,254
Global Rank
24.2K
Monthly Visitors
23
Technologies
19+
Employees

Contact roastar.com

Technology Stack

roastar.com uses 23 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, Storyblok, and more.

Video

Vimeo

Fonts

Font Awesome, Adobe Fonts

CMS

Storyblok

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Reviews

Trustpilot

Traffic & Audience

24.2K
Monthly Visits
43%
Bounce Rate
3.3
Pages/Visit
0:47
Avg. Duration

roastar.com receives approximately 24.2K monthly visitors and ranks #924,254 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 0:47 on the site.

The majority of roastar.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is roastar.com?
Roastar provides the highest quality custom-printed coffee bags and product packaging solutions for a variety of industries. Contact us for a quote today!
What technologies does roastar.com use?
roastar.com uses 23 technologies including Vimeo, Font Awesome, Adobe Fonts, and 17 more. View the full tech stack analysis above.
How do I contact roastar.com?
You can contact roastar.com via email at [email protected] or through their contact page.
What are roastar.com's social media accounts?
roastar.com is active on tiktok, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is roastar.com hiring?
Check roastar.com's careers page for current job openings and opportunities. The company has 19+ known employees.
How popular is roastar.com?
roastar.com receives approximately 24.2K monthly visitors and ranks #924,254 globally. Traffic is growing by 7.3% month-over-month.

Related Searches

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This page provides publicly available information about roastar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roastar.com directly at https://roastar.com.