roxom.com
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Roxom: The Bitcoin-First Trading Arena
A $5.9M revenue platform betting everything on crypto's foundational asset
While most crypto exchanges chase memecoins and altcoin volume, Roxom is building a fortress around Bitcoin. With $5.9M in revenue and a laser-focused product, they're proving that depth beats breadth in the derivatives game.
"They aren't trying to be the next Binance—they're trying to be the best Bitcoin trading venue on the planet."
The Business Model
Roxom operates as a specialized exchange where Bitcoin isn't just an asset—it's the foundation. Their three-pillar structure (Spot, Derivatives, and Bitcoin Repos/Stock Lending) creates a sticky ecosystem. With $5.9M in revenue and just 35 employees, they achieve a remarkable $168K revenue per employee—exceeding many traditional fintechs. This lean efficiency suggests high-margin products and disciplined execution.
Traffic & Growth Dynamics
With only 4,250 monthly visits, Roxom is flying under the radar. However, the traffic composition is telling: 44% organic and 36% direct. This indicates strong brand recall and SEO traction despite minimal scale. The keyword profile reveals a focused strategy—top terms are branded ('roxom', 'roxom crypto') or highly specific ('what is matnaience ratio for margin'). This isn't a mass-market play; it's a tool for serious Bitcoin traders.
The tech stack reveals a modern, performance-oriented approach. Using Next.js, Tailwind CSS, and Vite suggests a focus on speed and user experience. The inclusion of PWA (Progressive Web App) technology hints at ambitions for mobile accessibility without native app overhead. Google Analytics and Tag Manager are present, but the absence of heavy marketing tech stacks suggests they're in 'build mode' rather than 'growth hacking mode.'
- Bitcoin-First Architecture: Every product (Spot, Derivatives, Repos) is denominated and settled in Bitcoin
- Institutional-Grade Tools: Bitcoin Repos and Stock Lending indicate a focus on sophisticated traders and institutions
- Lean Operations: $5.9M revenue with 35 employees shows exceptional operational efficiency
- Direct Traffic Dominance: 36% direct traffic suggests strong brand loyalty in a niche market
The Bitcoin Specialist Advantage
In a market of generalists, Roxom's specialization could be its moat. With $4.3M in funding and a clear revenue model, they're positioned to capture the sophisticated Bitcoin trading market that larger exchanges often neglect.
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About roxom.com
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Technology Stack
roxom.com uses 18 technologies across their website including Sentry, Cloudflare, Twitter Pixel, Facebook Pixel, and more.
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Advertising
Twitter Pixel, Facebook Pixel
Forms
Typeform
Customer Support
Intercom
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
roxom.com receives approximately 4.3K monthly visitors and ranks #4,375,442 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:12 on the site.
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