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ruangguru.com
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ruangguru.com

26 technologies
VerifiedVisit10.7M/mo$846M4.3K26 Tech3 Leads
Deep Dive

Ruangguru: The $845M EdTech Titan

How a single Indonesian startup conquered the digital learning market with 10M+ monthly visits

While Silicon Valley obsesses over AI tutors, Indonesia's Ruangguru quietly built a $845M education empire with 10.6 million monthly visitors. This isn't just an app—it's the operating system for an entire generation of Indonesian students.

10.7M
monthly visits
$845.9M
annual revenue
4,316
employees
65%
organic search traffic

"Ruangguru didn't just build an edtech platform—they built a monopoly on Indonesian education's digital transformation."

The Network Effect of Homework

Ruangguru's genius lies in its ubiquity. With 42,320 monthly searches for just their brand name, they've become synonymous with online learning in Indonesia. The platform captures 97.1% of its traffic from Indonesia alone, creating a fortress of localization that global competitors can't penetrate. Every student, parent, and teacher knows the brand—it's the Kleenex of Indonesian education.

The SEO Moat Strategy

The data reveals a masterclass in organic growth. With 810,144 backlinks and 65% organic traffic, Ruangguru dominates search results not just for 'ruangguru' but for broad educational queries like 'contoh makalah' (13,580 monthly searches). They've built an educational content empire that funnels millions directly to their paid subscription services—turning SEO into a revenue engine, not just a marketing channel.

What makes Ruangguru truly formidable isn't just its scale—it's the depth of its ecosystem. From SD to SMA, they've integrated offline tutoring centers with online platforms, creating a hybrid model that captures students at every stage of their academic journey. The 4,316 employees aren't just content creators; they're building a comprehensive educational infrastructure that traditional institutions can't match.

  • Dominates Indonesian search with 810K+ backlinks
  • Captures 97% of traffic from domestic market
  • Hybrid online/offline model creates multiple revenue streams
  • Brand searches (42K/month) indicate near-monopoly awareness
They DON'T rely on Western VC funding models
They DO build deep local market penetration
They DON'T compete on global scale yet
They DO monetize through hybrid models
They DON'T focus on AI hype over practical delivery
They DO use SEO as a primary growth engine

The Indonesian EdTech Blueprint

Ruangguru proves that in emerging markets, deep localization beats global expansion every time. They're not just teaching students—they're training the next generation of Indonesian entrepreneurs, engineers, and leaders. And they're doing it with $845M in revenue and zero need for Silicon Valley validation.

What tech stack does Ruangguru use?

49 detected
Cloud & Hosting1
Customer Support1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries4
Tracking & Analytics23
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Microsoft Clarity
G
Google APIs
J
jsDelivr
C
Cloudflare
G
Google Static
G
Google Tag Manager
G
Google Ads
L
LinkedIn Insight Tag
F
Facebook Pixel
T
TikTok Pixel
M
Microsoft Clarity
G
Google DoubleClick
L
LinkedIn
F
Facebook
G
Google Analytics
A
Analytics Service
B
Bing

How much traffic does Ruangguru get?

Traffic & Engagement

2.3M
Monthly Visits
-33.5%
4.8
Pages/Visit
15:54
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend-32%
3.4M
Oct 2025
Oct
3.5M
Nov 2025
Nov
2.3M
Dec 2025
Dec

Rankings

#23,610
Global Rank
#395
Indonesia Rank
Education
Category

Backlinks & Authority

810.1K
Backlinks
27.9K
Ref. Domains
72
Authority Score
Low
Penalty Risk
Backlinks Trend-5%
855.6K
Jul 2025
Jul
774.0K
Aug 2025
Aug
782.1K
Sep 2025
Sep
791.4K
Oct 2025
Oct
804.8K
Nov 2025
Nov
810.1K
Dec 2025
Dec

Search Traffic

Organic
16.3M
Paid
33.4K

Top Organic Keywords

#1asmaul husna
1,220,000 vol3.5%
#1ruangguru
90,500 vol0.4%
#1adzan
135,000 vol0.4%
#1pidato
110,000 vol0.3%
#4diketahui
1,000,000 vol0.3%

Where is Ruangguru's audience located?

🇮🇩Indonesia96.4%
🇲🇾Malaysia0.8%
🇯🇵Japan0.8%
🇺🇸United States0.7%
🇸🇬Singapore0.4%

Device Distribution

Desktop37.2%
Mobile62.8%

What keywords does Ruangguru rank for?

5 keywords
1ruangguru42.3K vol$0.25
2ruang guru12.9K vol$0.23
3ruangguru login4.6K vol$0.13
4ruangbelajar1.0K vol$1.82
5contoh makalah13.6K vol$0.13

How is Ruangguru's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn-web-2.ruangguru.com/landing-pages/assets/hs/1%20New%20Icon/rg.png#keepProtocol

Meta Tags

title66 chars

Aplikasi Bimbel Online Interaktif Terbaik #1 Indonesia | Ruangguru

description148 chars

Platform bimbingan belajar (bimbel) online terbesar di Indonesia untuk jenjang SD, SMP, SMA/SMK. Download & langganan Ruangguru mulai dari sekarang!

languageID

H1 Tags

h1Bimbel Online & Offline Terbesar, Terlengkap, dan Terbukti di Indonesia

What is Ruangguru's revenue?

$846M
Annual Revenue
4,316
4%
Employees
$196K
Revenue/Employee
Jakarta
Headquarters

Who works at Ruangguru?

Loading leads...

What do customers think of Ruangguru?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Ruangguru

What is Ruangguru's Revenue?
Ruangguru generates approximately $846M in annual revenue. With 4,316 employees, that's $196,000 per employee.
What does Ruangguru do?
Platform bimbingan belajar (bimbel) online terbesar di Indonesia untuk jenjang SD, SMP, SMA/SMK. Download & langganan Ruangguru mulai dari sekarang!
How fast is Ruangguru growing?
Ruangguru has declined by 33.5% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Ruangguru?
When visiting Ruangguru, visitors view an average of 4.8 pages per visit, and spend around 15:54 on the site, and the bounce rate is 59.8%.
How do people find Ruangguru?
16.3M (699%) find them through organic search. 33.4K (1%) come through paid advertising.
Who uses Ruangguru?
Ruangguru's top market is Indonesia with 2.2M visitors (96.4%). Malaysia is 2nd with 19.4K (0.8%). Japan is 3rd with 17.8K (0.8%).
What technologies does Ruangguru use?
Ruangguru uses 26 technologies across their website including Video, Fonts, CDN. Key technologies include YouTube Embed, Font Awesome, Google Fonts, cdnjs, unpkg.
Who are Ruangguru's competitors?
Ruangguru's main competitors include Zenius, Pahamify, Quipper, Brainly. These companies operate in similar markets and compete for the same customer base.

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About ruangguru.com

Platform bimbingan belajar (bimbel) online terbesar di Indonesia untuk jenjang SD, SMP, SMA/SMK. Download & langganan Ruangguru mulai dari sekarang!

Company Overview

ruangguru.com
Website
science_and_education
Industry
#4,469
Global Rank
10.7M
Monthly Visitors
26
Technologies
3+
Employees

ruangguru.com Key Pages

Contact ruangguru.com

Technology Stack

ruangguru.com uses 26 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, cdnjs, unpkg, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more

Customer Support

Zendesk

Traffic & Audience

10.7M
Monthly Visits
53%
Bounce Rate
5.2
Pages/Visit
4:06
Avg. Duration

ruangguru.com receives approximately 10.7M monthly visitors and ranks #4,469 globally. The website has a bounce rate of 53% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 4:06 on the site.

The majority of ruangguru.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ruangguru.com?
Platform bimbingan belajar (bimbel) online terbesar di Indonesia untuk jenjang SD, SMP, SMA/SMK. Download & langganan Ruangguru mulai dari sekarang!
What technologies does ruangguru.com use?
ruangguru.com uses 26 technologies including YouTube Embed, Font Awesome, Google Fonts, and 20 more. View the full tech stack analysis above.
How do I contact ruangguru.com?
You can contact ruangguru.com via email at [email protected] or through their contact page.
What are ruangguru.com's social media accounts?
ruangguru.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is ruangguru.com?
ruangguru.com receives approximately 10.7M monthly visitors and ranks #4,469 globally. Traffic is declining by 37.9% month-over-month.

Related Searches

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This page provides publicly available information about ruangguru.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ruangguru.com directly at https://ruangguru.com.