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Saleor: The Open Source Alternative to Shopify's Lock-In
How 40 people built a $4.6M headless commerce engine that developers actually love.
While Shopify dominates enterprise commerce with a $1.3T GMV empire, a 40-person Polish startup is quietly building the anti-platform. Saleor isn't just another e-commerce solution—it's a GraphQL-first, headless architecture designed for the composable era, where lock-in is the enemy and flexibility is the currency.
"Saleor isn't building a walled garden—they're giving away the blueprints while everyone else builds moats."
The Developer-First DNA
Saleor's 43% organic search traffic isn't driven by marketing fluff—it's fueled by developers actively seeking headless solutions. With GraphQL at its core and a GitHub repo boasting thousands of stars, they've positioned themselves as the anti-platform for engineering teams tired of Shopify's constraints. Their top keywords reveal the truth: developers aren't searching for 'e-commerce'—they're searching for 'saleor headless commerce framework' (330 monthly volume).
The Composable Commerce Bet
Saleor's $4.6M revenue from just 40 employees signals efficient, product-led growth. Unlike VC-funded unicorns burning cash on ads, they're growing through technical credibility. Their tech stack (Tailwind, Bootstrap, Google Analytics) is intentionally unpretentious—no fancy AI buzzwords, just solid GraphQL infrastructure. This is a company betting that the future of e-commerce isn't proprietary platforms, but open, API-first building blocks.
The company's leadership tells the story: Founder-CEO Mirek Mencel, CTO Patryk Zawadzki, and Chief Experience Officer Dmytri Kleiner represent a technical trifecta. They're not ex-marketing execs—they're builders. Their careers page and 'Talk to Us' contact form prioritize direct conversations over sales funnels, reinforcing that this is infrastructure for people who actually ship code.
- GraphQL-first architecture (not just GraphQL-enabled)
- True headless—no monolithic frontend dependencies
- Open source core with commercial cloud offering
- Technology agnostic stack—works with any modern framework
- API-first design for composable architectures
The Open Source Trojan Horse
Saleor is betting that in a composable future, the best platform is the one you own completely. Their $4.6M revenue proves there's a market for infrastructure that doesn't hold your code hostage.
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Saleor - Composable, Open Source, Headless Ecommerce Platform
A headless, open source, GraphQL-first e-commerce platform. API-first design for composable era and technology agnostic stack.
Saleor Commerce
A headless, GraphQL-first e-commerce platform delivering ultra-fast, dynamic, personalized shopping experiences. Find out why developers love it.
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About saleor.io
A headless, open source, GraphQL-first e-commerce platform. API-first design for composable era and technology agnostic stack.
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saleor.io uses 18 technologies across their website including HSTS, reCAPTCHA, Vercel, CookieYes, and more.
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saleor.io receives approximately 61.0K monthly visitors and ranks #434,272 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 0:45 on the site.
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