screencastify.com
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Screencastify: The $1.3M Chrome Extension Powerhouse
How a 15-person team built the #1 browser-based screen recorder
While most SaaS companies chase complex enterprise features, Screencastify built a $1.3M revenue business by mastering the simplest possible screen recording workflow. This is the story of how a Chrome extension became an educational staple.
"They own the browser recording market by solving one problem perfectly: making screen recording as frictionless as possible."
The Education Trojan Horse
Screencastify's genius was targeting educators first. Teachers needed simple recording for assignments and feedback—exactly what their Chrome extension delivered. With 64% direct traffic and 28% organic search, they've achieved remarkable brand loyalty. The education market became their growth engine, creating viral adoption within school districts.
The 15-Person Revenue Engine
At just 15 employees, Screencastify generates $86,667 per employee annually. This lean operation suggests extreme efficiency—likely achieved through product-led growth and minimal overhead. Their tech stack (jQuery, Tailwind, Bootstrap) focuses on proven tools rather than bleeding-edge frameworks, keeping development costs low while maintaining reliability.
The traffic composition reveals their strategy: 64% direct traffic means users actively seek them out. This isn't accidental—it's the result of becoming a daily-use tool. The keyword 'screencastify' alone drives 53,690 monthly searches, indicating massive brand awareness. They've essentially become the Kleenex of screen recording.
- Browser-first strategy eliminates installation friction
- Education market provides sticky, recurring usage
- Direct traffic dominance shows product-market fit
- Lean 15-person team maximizes efficiency
- Simple tech stack reduces maintenance overhead
The Unsexy Billion-Dollar Playbook
Screencastify proves that dominating a niche with a simple tool beats building a complex platform. Their $1.3M revenue from 15 people shows that product-led growth and perfect execution in a specific vertical can outperform feature bloat every time.
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Open Graph Image
https://cdn.prod.website-files.com/639781d572293a44a8b20e90/660b1e6fd1c08ee758b94b09_Screencastify%20Homepage.png
Meta Tags
Screen Recording and Video Editing | Screencastify
Screencastify is the #1 browser-based screen recorder. Easily record, edit, and share videos for lessons, how-to's, assignments, training, and assessments.
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Reviews (5)
#LoveScreencastify
This helps me broadcast myself and my screen at the same time!!
scaaaam...i paid 25 eur but did not…
finally issue solved thanks but please support be fast
This company is dishonest
This company is dishonest, and I want nothing to do with it. I purchased a perpetual license, and after a few years, my access was wrongly revoked. You don't do business with scammers.
It's a scam
It's a scam, converting to mp4 requires credits and they make it really hard for you to download the files.
This is a SCAM, stay away
I bought Screencastify years ago, when it was just a one time purchase, to remove all recording limitations. It evolved during the time and now it is a subscription model. They removed all the features I used to have as a premium member, and now they just downgraded my license to "free". I am not interested in AI stuff, "school" and everything they added in these years. I just wanted a complete solution to record my tabs with voice and cam. Now I am limited, but I bought the software and this is not fair. This is a SCAM. Stay away, they don't deserve your money.
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About screencastify.com
Screencastify is the #1 browser-based screen recorder. Easily record, edit, and share videos for lessons, how-to's, assignments, training, and assessments.
Company Overview
screencastify.com Social Media
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Technology Stack
screencastify.com uses 24 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Traffic & Audience
screencastify.com receives approximately 961.6K monthly visitors and ranks #46,206 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 4:36 on the site.
The majority of screencastify.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about screencastify.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit screencastify.com directly at https://screencastify.com.