secureauth.com
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SecureAuth: The Identity Security Dark Horse
A 197-person, $44M revenue company quietly dominating workforce and customer IAM
In a market dominated by giants like Okta and Auth0, SecureAuth is carving out a lucrative niche by targeting the intersection of workforce, customer, and—most critically—AI agent identity. With 197 employees and $44.2M in revenue, they're not a startup, but a focused challenger with a clear mission.
"SecureAuth isn't just managing human identities; they're building the infrastructure for AI agents to securely interact with enterprise systems."
The Traffic Paradox
SecureAuth's traffic profile is telling. 52% comes from direct visits—a remarkably high number for a B2B tech company. This indicates strong brand recognition among its core enterprise audience. Meanwhile, organic search only accounts for 20%, suggesting they rely more on direct sales and partnerships than inbound marketing. The top keyword 'secureauth' (700 monthly searches) confirms this brand-driven growth.
The AI Agent Frontier
What sets SecureAuth apart is their explicit focus on 'AI agents' alongside employees and customers. While most IAM platforms are still catching up to machine identity, SecureAuth is positioning itself as the bridge between human and non-human identities. This is a strategic moat in a market where AI agents are proliferating faster than security teams can manage them.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for legacy compatibility, Tailwind CSS for modern UI, and PWA for offline capabilities. This isn't a company chasing shiny new frameworks—they're building for enterprise reliability. The leadership team, including CTO Alan Lipton and Security Engineer Paul Kincaid, suggests deep technical expertise rather than marketing hype.
- High direct traffic (52%) signals strong enterprise brand recognition
- Explicit focus on AI agent identity—a forward-looking differentiator
- Revenue-per-employee of ~$224K indicates efficient scaling
- Niche keywords like 'opaque tokens how they are produced' show technical depth
The Quiet Contender
SecureAuth isn't chasing unicorn valuations—they're building a sustainable identity security business for the AI era. For investors, this represents a lower-risk, higher-margin play in a market that's only getting bigger.
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Workforce and Customer Identity & Access Management Solutions
Transform your identity security with Workforce and Customer Identity & Access Management for employees, customers, and AI agents.
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About secureauth.com
Transform your identity security with Workforce and Customer Identity & Access Management for employees, customers, and AI agents.
Company Overview
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Technology Stack
secureauth.com uses 30 technologies across their website including Wistia, Vimeo, Font Awesome, HSTS, and more.
Video
Wistia, Vimeo
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
secureauth.com receives approximately 161.0K monthly visitors and ranks #189,531 globally. The website has a bounce rate of 28% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 23:21 on the site.
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This page provides publicly available information about secureauth.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit secureauth.com directly at https://secureauth.com.