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The $3.3M App That's Fighting Hunger
How ShareTheMeal scaled to 90K monthly visits with a lean team and a UN partnership
In a world where charity tech often feels bloated, ShareTheMeal proves that a simple app can move mountains. With just 28 employees and a direct pipeline to the UN World Food Programme, they're turning micro-donations into macro-impact. But is this the future of philanthropy or just a clever marketing play?
""With 28 people and 33K backlinks, they've built more SEO authority than most 200-person tech companies.""
The Viral Growth Engine
ShareTheMeal's traffic tells a fascinating story. With 41% direct traffic and 40% organic search, they've achieved what most nonprofits struggle with: brand recognition. The keyword 'sharethemeal' alone drives 660 monthly searches. This isn't accidental—it's the result of baking social sharing into the product's DNA. Every donation becomes a potential shareable moment, creating a flywheel that traditional charities simply can't replicate.
The Trust Paradox
Here's the contradiction: they have 33,917 backlinks but only 17 Trustpilot reviews. Their 4.3/5 rating is solid, but the volume is shockingly low for an organization that's served over 2 million meals. This suggests two things: either their donor base is incredibly loyal (low churn, high repeat donations) or they're not aggressively soliciting reviews. For investors, this is a red flag—reputation risk scales poorly with review scarcity.
The tech stack reveals a pragmatic, growth-focused team. They're using Tailwind CSS and Bootstrap for rapid UI iteration, with TikTok and Facebook Pixels for aggressive retargeting. This isn't a charity building custom infrastructure; it's a growth team that happens to do good. The 26.1% of traffic from 'undefined' countries (likely privacy-focused regions) hints at sophisticated tracking challenges—ironic for an organization that measures impact in meals delivered, not cookies dropped.
- Single-purpose focus: One app, one mission, zero feature creep
- UN partnership as a trust anchor—hard for competitors to replicate
- Low employee-to-revenue ratio ($117K/employee) suggests high efficiency
- Search volume for 'scandal' exists but remains minimal—reputation management is working
The Bottom Line
ShareTheMeal is a growth hacker's charity—lean, viral, and ruthlessly focused. But for scale, they'll need to address transparency gaps that could become liabilities.
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5 keywordsHow is Sharethemeal's SEO?
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Meta Tags
Feed people in need | ShareTheMeal | Charity donate
Donate now and feed someone in need. Share meals with people in need, and the UN World Food Programme delivers them.
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ShareTheMeal
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Reviews (16)
Easy donations = impact
I am using the ShareTheMeal app since over a year and I'm still impressed how easy making an impact can be made. Wether it is regular donations or a single donation, can't be simpler than this.
Thank you for being part of our incredible ShareTheMeal community. Every shared meal counts 💛
I have been using the app for years and…
I have been using the app for years and can recommend it
Thanks for your ongoing support of ShareTheMeal, Martin. Together we can make a difference in the fight against world hunger💛
I’ve been using the Sharethemeal for…
I’ve been using the Sharethemeal for over a year, and I love it. Being able to donate to different causes and seeing the impact is really rewarding.
Excellent
Great, especially if you want to help people in need and the user experience is great!
A very easy and simple way to help…
A very easy and simple way to help people during crisis, so many countries who need help . Free Congo Free Palestine . Starts from 65p and you know at least 1 person will eat You choose who you want to support.
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About sharethemeal.org
Donate now and feed someone in need. Share meals with people in need, and the UN World Food Programme delivers them.
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sharethemeal.org uses 16 technologies across their website including HSTS, Sentry, Contentful, and more.
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sharethemeal.org receives approximately 90.7K monthly visitors and ranks #420,281 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:37 on the site.
The majority of sharethemeal.org's traffic comes from undefined, undefined, .
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