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The Invisible Giant of Aged Care
How ShiftCare quietly dominates the $30B NDIS & Aged Care market with 574K monthly visits
While everyone watches the big tech giants, ShiftCare has quietly built a fortress in the Australian aged care and NDIS market. With 574,814 monthly visits and $16.9M in revenue, this isn't just software—it's the operating system for care providers down under.
"They own the care management space not through marketing, but through indispensability. When your staff can't clock in, you don't switch providers—you panic."
The Traffic That Matters
Here's the killer metric: 67% of traffic is direct. Not organic search. Not paid. Direct. That means care coordinators aren't researching alternatives—they're logging in to do their jobs. The 29% organic search is mostly branded queries like 'shiftcare login' (910 monthly volume). This isn't a growth story; it's a retention story. They've achieved product-market fit so deeply that switching costs are prohibitive.
The NDIS Gold Rush
The National Disability Insurance Scheme (NDIS) represents a $30B+ annual market in Australia. ShiftCare positioned itself perfectly in this regulatory tsunami. While competitors built generic scheduling tools, ShiftCare baked compliance into their DNA. The result? A moat so wide that even with 73 employees and $16.9M revenue, they're still just scratching the surface of a fragmented market.
Their tech stack tells a story of pragmatic efficiency. jQuery, Tailwind CSS, Bootstrap—no fancy frameworks here. This isn't a Silicon Valley vanity project; it's a B2B workhorse built for reliability over flash. The 12,770 backlinks aren't from viral content—they're from providers listing ShiftCare as their essential tool in directories and forums.
- 67% direct traffic proves indispensable product-market fit
- Baked-in compliance creates regulatory moat in $30B NDIS market
- Pragmatic tech stack prioritizes reliability over trends
- 12,770 backlinks from provider directories, not marketing
The Quiet Monopoly Play
ShiftCare proves that in regulated industries, boring beats brilliant. They're not building a unicorn—they're building an institution that will outlast the startup hype cycle.
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https://shiftcare.com/wp-content/uploads/2025/06/shiftcare-admin-mobile.png
Meta Tags
Care Management Software for Aged Care & NDIS | ShiftCare
ShiftCare Australia helps NDIS & aged care providers streamline scheduling, compliance, and client management with one easy platform.
ShiftCare - Care Management Software for Aged Care & NDIS Providers | ShiftCare
Easy to use software platform and app that cuts paperwork to give support workers more time for what matters – highly personalised client care. Start your free trial!
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shiftcare.com
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Reviews (1)
Big Talk, Broken Promises
ShiftCare promised a smooth onboarding and a robust product, but reality was the opposite. Their team pressured me for payment—calling my personal phone for a 50% deposit—then disappeared when problems began. The software was incomplete, features like the “public API” were misrepresented, and support became unresponsive once I asked tough questions. I run a home care agency and expected professionalism; instead, I got excuses and wasted time. Be cautious before signing anything with them.
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About shiftcare.com
ShiftCare Australia helps NDIS & aged care providers streamline scheduling, compliance, and client management with one easy platform.
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shiftcare.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Traffic & Audience
shiftcare.com receives approximately 574.8K monthly visitors and ranks #47,068 globally. The website has a bounce rate of 30% with visitors viewing an average of 17.3 pages per visit. Users spend an average of 9:39 on the site.
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This page provides publicly available information about shiftcare.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shiftcare.com directly at https://shiftcare.com.