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Silbon: The $26M Fashion Gamble
Can a Spanish lifestyle brand survive a 1.6-star rating with $26M in revenue?
Silbon isn't just selling clothes; they're selling a lifestyle that 600,000 monthly visitors can't seem to quit, despite the warning signs. This is the paradox of scale without satisfaction.
"A 1.6-star rating with $26M in revenue isn't a bug—it's a feature of a brand that has mastered the art of the first purchase."
The Traffic Paradox
Silbon commands 600,818 monthly visits with nearly half coming from organic search. Their brand search volume (45,570) dwarfs generic fashion terms. This suggests they've built a recall machine—people search for 'Silbon,' not 'shirts.' Yet with a 1.6/5 Trustpilot rating from 115 reviews, they're burning long-term trust for short-term revenue. The math works today, but churn is coming.
The Audience Trap
With 90.2% traffic from an undefined region (likely Spain), Silbon is dangerously concentrated. Their top keywords reveal a male-heavy audience ('silbon hombre'), but the brand claims lifestyle positioning. The 47% direct traffic is impressive—it means repeat buyers. But are they returning by choice or because they're trapped in a purchase cycle of fast fashion regret?
The tech stack tells a story of ambition: Swiper for mobile, GSAP for animations, Tailwind CSS for speed. They're investing in experience. But experience doesn't matter if the product fails. The 115 Trustpilot reviews at 1.6 stars are a screaming signal that their supply chain, quality control, or customer service is broken. For a company with 188 employees and $26M revenue, that's $140K per employee—efficient, but at what cost?
- Brand recall is strong (45K+ monthly brand searches)
- Direct traffic at 47% indicates repeat purchase behavior
- Heavy reliance on organic search (49%)—SEO moat is real
- Social presence across all major platforms (TikTok, IG, YouTube)
- Massive concentration risk: 90%+ traffic from single market
The Bottom Line
Silbon has built a revenue machine, not a sustainable brand. Fix the 1.6-star rating or watch that $26M evaporate when acquisition costs rise.
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Silbon® | COLECCIÓN PRIMAVERA VERANO 2026 | Tienda Oficial
Tienda online de SILBON. Descubre la Nueva Colección, Campañas, LookBook y toda la actualidad de la firma en Dress Code.
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SILBON
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Reviews (1)
Great quality for the prize
Great quality for the prize. Nicely cut, rather in the roomy side. Size guide for jackets could be better.
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About silbonshop.com
Tienda online de SILBON. Descubre la Nueva Colección, Campañas, LookBook y toda la actualidad de la firma en Dress Code.
Company Overview
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Technology Stack
silbonshop.com uses 29 technologies across their website including hCaptcha, HSTS, Cloudflare, OneTrust, and more.
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
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OneTrust
Advertising
Microsoft Ads, Pinterest Tag, TikTok Pixel, Google Ads +1 more
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Zendesk
E-commerce & Payments
Shopify
Traffic & Audience
silbonshop.com receives approximately 600.8K monthly visitors and ranks #75,675 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 3:12 on the site.
The majority of silbonshop.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about silbonshop.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit silbonshop.com directly at https://silbonshop.com.