In the shadowy corridors of post-acute healthcare—where reimbursement battles are won or lost in the complex dance of MDS, PBJ, and OASIS—SimpleLTC isn't just another SaaS tool. It's a precision instrument quietly generating $2.8M with a lean 28-person team, proving that deep vertical expertise beats broad feature sets every time.

"Their traffic numbers are deceptively low—this isn't a growth hack play, it's a deep vertical moat where existing customers drive the entire business."

The tech stack tells a story of pragmatic efficiency. jQuery, Bootstrap, and Tailwind CSS aren't the flashest choices, but they're battle-tested and lightweight—perfect for a healthcare platform where reliability trumps bleeding-edge innovation. The presence of Ant Design and DaisyUI suggests a focus on rapid, consistent UI development rather than custom design systems. This isn't a team chasing JavaScript framework trends; they're building tools that work, period.

• Deep vertical expertise in post-acute care (MDS, PBJ, Claims, OASIS) creates an unassailable moat
• The 28-person team structure suggests extreme focus—likely 15-20 engineers building the core platform
• 76% direct traffic indicates powerful word-of-mouth and industry reputation
• Revenue-per-employee of ~$100K is healthy for a specialized B2B healthcare SaaS
• Their keyword strategy targets clinical minutiae, not broad marketing terms