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Slacker.com: The Ghost in the Machine
A 20-year-old audio relic trapped in the wrong corporate body.
Slacker.com is a digital ghost. It’s a domain that evokes the golden era of internet radio, yet it currently hosts LiveOne, a publicly traded NASDAQ company. The disconnect between the brand's nostalgic equity and its current reality is a masterclass in the danger of brand dilution.
"With only 2,757 monthly visits, this isn't a streaming platform; it's a domain portfolio with a heartbeat."
The Invisible Audience
The traffic data reveals a stark reality: 47% of traffic is direct, yet the volume is microscopic for a live entertainment entity. The top search queries aren't about music discovery—they're transactional anxieties like 'what would a charge be from slacker inc san diego.' This suggests a user base that is confused, legacy, or trapped in billing loops rather than actively consuming content.
The Revenue Paradox
LiveOne (formerly Slacker, Inc.) generates $7.4M in revenue with just 57 employees. That’s roughly $130k per employee—a lean operation for the media industry. However, in the context of global streaming wars, this revenue figure is negligible. They aren't competing with Spotify or Apple; they've pivoted to a hybrid model of live events and niche audio, effectively abandoning the mass-market streaming fight.
The technology stack tells a story of maintenance, not innovation. While the site uses modern tracking pixels (TikTok, Twitter, Facebook) and Google Analytics, the core infrastructure relies on jQuery and Bootstrap—technologies that peaked years ago. This isn't a critique of stability, but a signal of resource allocation: they are optimizing for conversion and tracking, not bleeding-edge user experience.
- Brand Confusion: The 'Slacker' name carries baggage from its 2007 startup roots, now buried under the corporate 'LiveOne' umbrella.
- Niche Dominance: They survive by curating specific genres (Weekly Alternative, Rock) rather than trying to index the world's music.
- Live Integration: The pivot to 'LiveOne' suggests the future isn't in passive listening, but in ticketed events and live streams.
The Zombie Brand
Slacker.com is a case study in corporate evolution: sometimes you don't kill the zombie brand, you just list it on the NASDAQ.
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Open Graph Image

https://cdn.liveone.com/s=4.0.1037/images/logos/social-meta-logo.png
Meta Tags
LiveOne - Music, Podcasts and more
LiveOne (NASDAQ:LVO) is a global digital media company dedicated to music and live entertainment. LiveOne powered by Slacker Radio is your home for music, podcasts, and more featuring Weekly Alternative 20, Weekly Rock 20, 2016 On The Record - Pop, Electronic Hits, Alternative Hits
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About slacker.com
LiveOne (NASDAQ:LVO) is a global digital media company dedicated to music and live entertainment. LiveOne powered by Slacker Radio is your home for music, podcasts, and more featuring Weekly Alternative 20, Weekly Rock 20, 2016 On The Record - Pop, Electronic Hits, Alternative Hits
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Technology Stack
slacker.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Marketing Automation
Braze
Advertising
Awin, Twitter Pixel, TikTok Pixel, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
slacker.com receives approximately 2.8K monthly visitors and ranks #6,228,745 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:30 on the site.
The majority of slacker.com's traffic comes from .
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This page provides publicly available information about slacker.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit slacker.com directly at https://slacker.com.