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Smartclip: The Adtech Shield for European TV
How a 167-person Munich startup built the infrastructure protecting broadcasters from Big Tech
While Google and Amazon devour the digital ad market, a Munich-based startup is engineering a fortress for Europe's biggest broadcasters. Smartclip isn't just selling adtech—it's building the infrastructure to keep the open internet alive.
"They're not competing with Google—they're building the moat for Europe's media giants."
The Broadcasting Shield
Smartclip operates as a white-label infrastructure provider for Europe's legacy broadcasters. Their Ad Server and SSP (Supply Side Platform) allow major TV networks to monetize streaming inventory without surrendering control to Silicon Valley. This is infrastructure-as-a-service for an industry under siege.
The Revenue Reality
At $29.4M revenue with 167 employees, Smartclip generates approximately $176K per employee—respectable for specialized B2B adtech. But the real story is their positioning: they're the 'Switzerland' of European advertising, offering neutrality from the walled gardens while delivering cutting-edge programmatic capabilities.
The company's tech stack reveals their pragmatism: jQuery, Bootstrap, and Tailwind CSS for rapid frontend development, paired with Google Analytics and Tag Manager for measurement. They're not chasing JavaScript frameworks—they're shipping tools that work for enterprise broadcasters with complex legacy systems.
- White-label infrastructure for Europe's top broadcasters
- Ad Server + SSP combo that bypasses US tech giants
- Engineered for TV's streaming transition
- 167-person team with deep broadcasting relationships
The Unsung Infrastructure Play
While founders chase AI hype, Smartclip quietly builds the rails for Europe's $50B TV advertising market. Their 167 employees aren't just building adtech—they're preserving media sovereignty.
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smartclip: Engineering the future of TV advertising
We keep the open internet open, while providing cutting-edge adtech solutions to Europe’s biggest broadcasters. Learn more about our Ad Server and SSP
We keep the open internet open, while providing cutting-edge adtech solutions to Europe’s biggest broadcasters.
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About smartclip.com
We keep the open internet open, while providing cutting-edge adtech solutions to Europe’s biggest broadcasters. Learn more about our Ad Server and SSP
Company Overview
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Technology Stack
smartclip.com uses 22 technologies across their website including Vimeo, PHP, WordPress, and more.
Video
Vimeo
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PHP
CMS
WordPress
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cdnjs, unpkg, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
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Traffic & Audience
smartclip.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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