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The 75-Year-Old Instrumentation Giant You've Never Heard Of
How SOR Controls Group dominates industrial control systems with $102M in revenue and zero hype.
While tech startups chase AI buzzwords, SOR Controls Group has quietly manufactured control instrumentation for 75 years, generating $102.5M in revenue from a domain that barely cracks the top 1.5M global websites. This isn't a startup—it's an industrial institution that proves reliability beats virality in heavy engineering.
"In an era of growth-at-all-costs, SOR proves that industrial B2B can be profitable, patient, and profoundly unsexy."
The Invisible Infrastructure
SOR Controls Group operates in the heavy industrial sector where equipment failure means catastrophic downtime. Their control instrumentation—pressure switches, sample valves, and monitoring systems—lives in power plants, refineries, and chemical facilities worldwide. The 44% organic search traffic suggests customers aren't discovering them; they're searching for them by name when equipment fails or needs replacement. This is the definition of mission-critical B2B: when you need a pressure switch, you don't browse—you search for 'sor 6n pressure switch' (240 monthly searches) and buy from the 75-year veteran.
The Traffic Paradox
With only 15,679 monthly visits and a global rank of #1,565,408, SOR's digital footprint seems tiny—until you analyze the quality. 38% direct traffic means nearly 6,000 visitors type sorinc.com directly into their browser. That's not discovery; that's loyalty. In industrial B2B, where purchase cycles span months and decisions involve multiple engineers, this direct traffic represents relationships, not just visits. The 44% organic search traffic is even more telling: when a plant manager needs a sample valve data sheet template, they search, find SOR, and convert. This isn't a marketing funnel; it's an engineering utility.
The tech stack reveals a pragmatic approach: jQuery (not React), Bootstrap (not Tailwind), and a mix of legacy and modern frameworks. They're not chasing bleeding-edge frontend trends—they're building functional tools for engineers who need data sheets, not animations. The presence of 'reparea.sorinc.com' for login suggests a customer portal for repairs, while the virtual request form indicates they've digitized their sales process without abandoning the human touch.
- 19 technologies detected, but no modern JavaScript frameworks—proving you don't need React to generate $102M
- Social profiles exist (YouTube, Facebook, LinkedIn) but traffic suggests minimal social dependency
- Top keyword 'sor' (35K monthly volume) shows brand dominance in a niche where acronyms rule
- No Trustpilot presence—industrial buyers don't review pressure switches like they review restaurants
The Anti-Startup Playbook
SOR proves that in industrial B2B, being boring is the ultimate competitive moat. They don't need to be discovered—they need to be remembered when equipment fails.
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Control Instrumentation and Systems Manufacturer - SOR
For over 75 years, SOR Controls Group has been a trusted control instrumentation and systems manufacturer on a global scale.
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About sorinc.com
For over 75 years, SOR Controls Group has been a trusted control instrumentation and systems manufacturer on a global scale.
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sorinc.com uses 19 technologies across their website including UserWay, Vimeo, PHP, and more.
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Traffic & Audience
sorinc.com receives approximately 15.7K monthly visitors and ranks #1,565,408 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:28 on the site.
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