9:41
sparkpost.com
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sparkpost.com

16 technologies
VerifiedGrowingVisit177.4K/mo$13M8816 Tech
Deep Dive

SparkPost: The Email Titan Hiding in Plain Sight

A $273M-funded powerhouse handling 40% of global email, yet battling a 1.4-star reputation.

In the shadowy infrastructure of the internet, one platform quietly powers 40% of all commercial emails sent globally. Yet, if you asked a random developer about SparkPost, you'd likely get a shrug. This isn't a startup chasing hype; it's the silent engine behind the world's inboxes.

$273.5M
Total Funding
88
Employees
1.2M
Backlinks
58%
Direct Traffic

"With only 88 employees, SparkPost manages an infrastructure that scales to handle 40% of the world's commercial email traffic. That's a ratio of scale that most SaaS companies can only dream of."

The Scale Paradox

The data reveals a fascinating paradox. With $12.8M in revenue and 88 employees, the revenue-per-employee is approximately $145,000. For a pure-play API company, this is surprisingly lean. The massive $273.5M funding round suggests they are playing a long game—likely prioritizing infrastructure dominance and enterprise penetration over immediate profitability. They aren't selling to the masses; they are selling to the giants.

The 'Silent Majority' Traffic

Traffic data tells the story of a brand that has graduated beyond the marketing funnel. With 58% direct traffic and only 32% organic search, SparkPost isn't fighting for SEO keywords; their users type 'sparkpost.com' directly into the browser. This is the hallmark of an entrenched infrastructure tool. However, the 'undefined' top countries (40% share) suggests a complex, perhaps privacy-focused or anonymized user base, common in high-volume API environments.

The tech stack is modern but pragmatic. They utilize Bootstrap and Ant Design for a clean, functional UI, while relying on heavyweights like Google Analytics and Zendesk for operations. It's not a flashy stack; it's built for reliability. The lack of 'organic keywords' in the data is telling—they don't need to blog their way to customers; their reputation for deliverability does the heavy lifting.

  • The 'Enterprise Paradox': Massive funding ($273M) but relatively low revenue ($12.8M) suggests a focus on high-value, long-term enterprise contracts rather than volume self-serve.
  • The Trust Gap: A 1.4/5 Trustpilot rating from 70 reviews indicates severe friction in customer support or billing—a common plague in infrastructure APIs where downtime is catastrophic.
  • The 'SparkPost' Monopoly: Brand search volume (8,130/mo) dwarfs all other terms, proving they own the category name despite fierce competition from SendGrid and AWS.
Doesn't prioritize a polished public image (low Trustpilot score).
Owns the infrastructure layer for 40% of commercial email.
Not optimized for inbound marketing (low organic traffic share).
Operates with extreme efficiency (88 employees).
Doesn't appear to be a 'growth-stage' startup chasing vanity metrics.
Commands massive trust from large-scale senders (high direct traffic).

The Infrastructure Kingmaker

SparkPost isn't a product; it's a utility. For investors and founders, the lesson is clear: dominance doesn't require buzz—it requires reliability at a scale few can match.

What tech stack does Sparkpost use?

22 detected
Authentication1
Security1
Customer Support1
Web Standards1
UI Libraries2
CSS Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
A
Analytics Service
G
Google Static
G
Google Tag Manager
G
Google Analytics

How much traffic does Sparkpost get?

Traffic & Engagement

604.9K
Monthly Visits
-24.8%
6.5
Pages/Visit
8:12
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-0%
605.0K
Oct 2025
Oct
804.1K
Nov 2025
Nov
604.9K
Dec 2025
Dec

Rankings

#74,413
Global Rank
#25,452
United States Rank
Computer Software and Development
Category

Backlinks & Authority

1.2M
Backlinks
7.7K
Ref. Domains
37
Authority Score
Low
Penalty Risk
Backlinks Trend+55%
792.4K
Jul 2025
Jul
793.1K
Aug 2025
Aug
838.0K
Sep 2025
Sep
940.0K
Oct 2025
Oct
1.1M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Search Traffic

Organic
5.0K

Top Organic Keywords

#1sparkpost login
140 vol9.6%
#1sparkpostmail
480 vol5.4%
#4sparkpost
1,900 vol3.8%

Where is Sparkpost's audience located?

🇺🇸United States62.6%
🇵🇰Pakistan16.3%
🇫🇷France3.3%
🇮🇳India3.0%
🇲🇾Malaysia2.5%

Device Distribution

Desktop13.4%
Mobile86.6%

What keywords does Sparkpost rank for?

5 keywords
1sparkpost8.1K vol$12.59
2sparkpost pricing400 vol$7.51
3spartkpost charges240 vol
4554 5.7.1 sparkpost110 vol
5sparkpost blacklist110 vol

How is Sparkpost's SEO?

Open Graph Image

OG Image preview
og:image

https://framerusercontent.com/assets/DjGsJMhYAi4YVUAzLt5TnwgQY.png

Meta Tags

title55 chars

Email API Integration: Email Sending API Service | Bird

description106 chars

Send and optimize your emails with the platform trusted to deliver 40% of all commercial emails worldwide.

languageEN-GB

H1 Tags

h1The most trusted Email API at global scale

Schema Types

Organization

What is Sparkpost's revenue?

$13M
Annual Revenue
88
-47%
Employees
$145K
Revenue/Employee
$274M
Total Funding
Columbia, United States
Headquarters

Who works at Sparkpost?

Loading leads...

What do customers think of Sparkpost?

SparkPost

SparkPost

1.4
70 reviews
✓ Claimed

Categories

Email Service Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
11/26/2018

Contact Information

Address:
9160 Guilford Rd
Columbia, US

Reviews (20)

Filter by rating:
Daniel Thorpe
6/14/2022
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
The best support I've experienced in 42 years.

In my 42 years I have dealt with a LOT of support. SparkPost and more specifically the PowerMTA bunch are hands down the best support I have had during that time. Thanks and keep it up! - Daniel Thorpe (Spotler Group)

spademotion
5/1/2025
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 5/1/2025
Constant spam

Constant spam. Fools for honeypot traps. Tries different addresses, like, {random name}@mydomain.com. I've blocked all emails sent from sparkpostmail.com's server/s and I suspect many others have done so, too. If you want your mail to reach your client's inbox then I advice staying well clear from SparkPost.

Edith P Cushion
12/9/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 12/9/2025
Ordered on Aug 3rd 2025

Ordered on Aug 3rd 2025. Cost of $54.78. Today is Dec 9th and I have never received my order or a refund. Terrible business practices. Should be booted off both Facebook, and Google and prevented from jumping in when placing an order on genuine site.

Eric G
10/2/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 10/2/2025
One of the leading senders of spam

One of the leading senders of spam, good luck getting your marketing to work with them because Google just blocked all mail routed through their SMTP.

Rohit Joshi
9/23/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 9/23/2025
Unprofessional & Useless Support – Avoid SparkPost & Messagebird

If I could give 0 stars, I would. My account has been blocked for over a week due to a billing error caused by SparkPost, and they still haven’t fixed it. They don’t have 24/7 support, and the limited hours they do offer are completely useless. No urgency, no ownership, no professionalism. They even told me the issue was resolved when it wasn’t. I even reached out to MessageBird, their parent company, but still no resolution. This shows how careless and unaccountable they are as an organization. The truth is simple: they DON’T care about you or your business. For a company handling critical email infrastructure, this is unacceptable. Stay away if you don’t want to face issues in Production later.

Frequently Asked Questions about Sparkpost

What is Sparkpost's Revenue?
Sparkpost generates approximately $13M in annual revenue. With 88 employees, that's $145,000 per employee. The company has raised $274M in total funding.
What does Sparkpost do?
Send and optimize your emails with the platform trusted to deliver 40% of all commercial emails worldwide.
How fast is Sparkpost growing?
Sparkpost has declined by 24.8% in the last 6 months according to traffic data. employee count has changed by -47% year over year.
How do people interact with Sparkpost?
When visiting Sparkpost, visitors view an average of 6.5 pages per visit, and spend around 8:12 on the site, and the bounce rate is 47.8%.
How do people find Sparkpost?
600.0K people (99%) visit Sparkpost directly. 5.0K (1%) find them through organic search.
Who uses Sparkpost?
Sparkpost's top market is United States with 378.5K visitors (62.6%). Pakistan is 2nd with 98.4K (16.3%). France is 3rd with 19.8K (3.3%).
What technologies does Sparkpost use?
Sparkpost uses 16 technologies across their website including Fonts, Authentication, Security. Key technologies include Font Awesome, Google Fonts, Okta, HSTS.
Who are Sparkpost's competitors?
Sparkpost's main competitors include SendGrid, Mailchimp, Canva, Everest, SMTP. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sparkpost?
Sparkpost has a Trustpilot score of 1.4 out of 5 (1 stars) based on 70 customer reviews.

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How to contact Sparkpost?

What are Sparkpost's key pages?

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Raw JSON Data

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About sparkpost.com

Send and optimize your emails with the platform trusted to deliver 40% of all commercial emails worldwide.

Company Overview

sparkpost.com
Website
computers_electronics_and_technology
Industry
#232,104
Global Rank
177.4K
Monthly Visitors
16
Technologies

Contact sparkpost.com

Technology Stack

sparkpost.com uses 16 technologies across their website including Font Awesome, Google Fonts, Okta, HSTS, and more.

Fonts

Font Awesome, Google Fonts

Authentication

Okta

Security

HSTS

CMS

Framer

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Customer Support

Zendesk

Traffic & Audience

177.4K
Monthly Visits
49%
Bounce Rate
2.5
Pages/Visit
1:14
Avg. Duration

sparkpost.com receives approximately 177.4K monthly visitors and ranks #232,104 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:14 on the site.

The majority of sparkpost.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is sparkpost.com?
Send and optimize your emails with the platform trusted to deliver 40% of all commercial emails worldwide.
How much does sparkpost.com cost?
You can view sparkpost.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does sparkpost.com use?
sparkpost.com uses 16 technologies including Font Awesome, Google Fonts, Okta, and 10 more. View the full tech stack analysis above.
How do I contact sparkpost.com?
You can contact sparkpost.com via email at [email protected].
Is sparkpost.com hiring?
Check sparkpost.com's careers page for current job openings and opportunities.
How popular is sparkpost.com?
sparkpost.com receives approximately 177.4K monthly visitors and ranks #232,104 globally. Traffic is growing by 25.5% month-over-month.

Related Searches

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This page provides publicly available information about sparkpost.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sparkpost.com directly at https://sparkpost.com.